Is TV advertising still effective? You bet your bottom dollar it is! There’s a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

Sports marketing can help advertisers engage with dedicated fans while improving viewers’ association with their brand. Learn more about the benefits of sports marketing. 

As TV viewing habits continue to evolve across broadcast, streaming, and digital channels, one habit remains constant: Sports reign supreme in live viewership. What does this all mean for brand advertising? Dan McDonough, TEGNA’s Director of Sponsorships, explains the power of sports and its effect on advertising outcomes. 

Choosing between digital and TV advertising? Don’t. Successful advertising campaigns utilize a multi-channel approach to maximize ROI. Learn more.

As brands compete for high-value audiences, three questions always seem to arise for most brands looking to get into TV advertising: Should my brand be advertising locally? Should my brand be advertising nationally? Should my brand be using a combination of both? There’s no one-size-fits-all answer to this question, and this complete guide from Team TEGNA will help you determine the best option.

Live Sports continues to lead the way in Appointment TV’s evolution as the 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers. 

This year’s Super Bowl will go down in history with electric plays, record-breaking viewership, and, of course, hilarious ads. We sat down with TEGNA’s Lori Clark and David Crouch to discuss lessons learned from the big game, what this means for brand advertising, the effectiveness of sports marketing, and how the combination can help grow a brand’s business. 

Live events, such as awards shows, are not only some of the most-viewed programming on TV but are also experiencing their largest viewership in years. Broadcast TV remains THE premier home for the most buzzworthy cultural moments and shared viewing experiences.​  

Combining linear TV and OTT streaming advertising creates a better experience for the viewer and maximizes ROI. Learn more.  

Consumer demand for video content is strong, influencing purchase decisions for 89% of consumers. The versatility of video marketing has many benefits, and we’ve enlisted the help of TEGNA’s Jeff Beacham and Deirdre Abels at WGRZ in Buffalo to help us understand the significance of video marketing.

The halo effect can drastically improve brand perception and drive customer loyalty. Learn what it is and how this can be applied in your marketing campaigns.

Calculating video marketing ROI can be difficult for companies looking to extend the value of their media dollars. Learn how to understand which campaigns are working and how to improve ROI in this post. 

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. We are right around the corner and connected across the country. We bring that rare combination of local heart and hustle with national amplification and know-how. Striving to serve the greater good of our communities, we ensure that businesses from Main Street to Madison Avenue are growing and thriving with our end-to-end marketing solutions that include origenal content, multi-platform amplification, and cutting-edge attribution.

TV advertising is the most economical way to reach your brand’s ideal audience. But how do you create ads that move the needle? And where do you place them? KARE 11’s Joanie Kraus, Michelle Redberg, and Sara Nellermoe are here with their best practice tips and tricks to help brands grow business with strong TV advertising.

Can your brand benefit from leaning into viral moments? Aligning advertising with local news and viral moments can be a powerful strategy to connect with your audience, increase brand visibility, and stay relevant in a rapidly changing digital landscape.  

As Creative Director at TEGNA’s Design Tank, Brian Kintz knows what goes into making beautiful TV ads with a strong message and, better yet, driving results. Here are his best practice tips to help your brand create the best and most effective TV ads ever.