Atresplayer
 | This article contains promotional content. (March 2021) |
 | |
| Type of business | Division |
|---|---|
Type of site | OTT platform |
| Headquarters | San Sebastián de los Reyes, Spain |
| Industry | |
| Products | |
| Parent | Atresmedia |
| Commercial | Yes |
| Registration | Required |
| Users | 670,000 (December 2024)[1] |
| Launched | 9 September 2019 |
| Current status | Active |
Atresplayer[2] (formerly Atresplayer Premium) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia. It is marketed outside Spain as Atresplayer Internacional.[3]
History and description
[edit]The paid suscription was launched in Spain on 8 September 2019.[4] The first original series released on the platform was El Nudo.[4] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium early offered three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[5]
In December of 2021, Atresplayer had over 600,000 subscribers.[5]
Unlike its rival paid suscription, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[6][4] Atresplayer Premium restricted its offer to streaming original programming.[4] It was available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.[7] There is, however, geo-blocked content.[7]
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy, or Perdida.
Atresmedia set a 5 July 2023 date for the renaming of 'Atresplayer Premium' into 'Atresplayer', merging AVOD and PVOD products under the same brandname.[8]
In December 2024, TelevisaUnivision and Atresmedia announced an agreement for the launch of Vix in Spain through Atresplayer starting in January 2025.[9]
References
[edit]- ^ "atresplayer cierra 2024 como la plataforma que ha estrenado más nuevos títulos de ficción española". Atresmedia (in Spanish). 23 December 2024. Retrieved 24 December 2024.
- ^ Rodrigo Saavedra, Javier (13 June 2023). "Atresplayer comienza su 'revolución': estreno de marca, bajada de precio y muchas más series que nunca". Los 40.
ATRESplayer PREMIUM, la marca bajo la que Atresmedia estrenaba contenidos en streaming desde verano de 2019, ahora pasará a llamarse atresplayer
- ^ Whittock, Jesse (19 December 2024). "TelevisaUnivision's ViX To Launch In Spain Through Atresplayer". Deadline Hollywood.
- ^ a b c d Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
- ^ a b Del Valle, David (21 December 2023). "Spain: Atresplayer surpasses 600,000 subs". Advanced Television. Retrieved 30 May 2024.
- ^ "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
- ^ a b García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.
- ^ Palenzuela, Fernando S. (13 June 2023). "Atresplayer presenta su revolución: Cambio en el nombre, diez nuevos canales y una tarifa familiar". FormulaTV.
- ^ "TelevisaUnivision y Atresmedia lanzarán en España en 2025 el servicio de streaming ViX". Europa Press (in Spanish). 19 December 2024. Retrieved 2 January 2025.
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