Comparing Consumer Preferences for Livestock Production Process Attributes Across Products, Species, and Modeling Methods

Nicole Widmar and David Ortega

Journal of Agricultural and Applied Economics, 2014, vol. 46, issue 3, 17

Abstract: Consumer preferences for four livestock products were investigated to determine consumer willingness to pay (WTP) for livestock production process attributes. We use an inferred method of attribute nonattendance (ANA) using the coefficient of variation on individual specific parameter estimates to assess the variability of preference intensity for various product characteristics. We find that accounting for ANA did not significantly impact mean estimates of WTP. Implications of our findings on the reliability of existing work in the area of consumer preferences for animal welfare attributes are discussed.

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (8)

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Journal Article: Comparing Consumer Preferences for Livestock Production Process Attributes Across Products, Species, and Modeling Methods (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:joaaec:183102

DOI: 10.22004/ag.econ.183102

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