Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Sikandar Ali Qalati (), Belem Barbosa and Pankaj Deshwal
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Sikandar Ali Qalati: School of Business, Liaocheng University, Liaocheng 252059, China
Belem Barbosa: School of Economics and Management, University of Porto, 4200-464 Porto, Portugal
Pankaj Deshwal: Department of Management Studies, Netaji Subhas University of Delhi, New Delhi 110078, India

Sustainability, 2024, vol. 16, issue 7, 1-9

Abstract: The changing dynamics of consumer behavior in today’s digitally driven market presents opportunities and challenges for sustainable marketing development [...]

Keywords: n/a (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2024
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