Recording discrepancies in Nielsen Homescan data: Are they present and do they matter?

Liran Einav, Ephraim Leibtag and Aviv Nevo

Quantitative Marketing and Economics (QME), 2010, vol. 8, issue 2, 207-239

Keywords: Measurement error; Validation study; Self-reported data; C81; D12 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (100)

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DOI: 10.1007/s11129-009-9073-0

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