 Streaming Stimulates the Live Concert Industry: Evidence from YouTubeNo 2021-01, Working Papers from Towson University, Department of Economics Abstract: I exploit the removal of Warner Music content from YouTube in the first three quarters of 2009 as a plausible natural experiment to investigate the impact of streaming on live concert sales. I find that this Warner-YouTube blackout had statistically and economically negative effects on Warner artists relative to non-Warner artists. Specifically, relative revenues and prices were lower and relative attendance was not higher. These effects were stronger among artists who recently had a song in the Billboard Hot 100 and among those who were more frequently searched on YouTube. These findings suggest that the diffusion of streaming has stimulated the demand for live concerts. The evidence is also consistent with a differentiated Bertrand model of ticket pricing in which prices are strategic complements and prices and streaming penetration gives rise to increasing differences in the artist profit function. More broadly, the paper is an example of how the results from the monotone comparative statics literature can be adapted for use with difference-in-differences estimation. Keywords: Live music; streaming; digitization; monotone comparative statics; refutability. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:tow:wpaper:2021-01 Access Statistics for this paper More papers in Working Papers from Towson University, Department of Economics Contact information at EDIRC. |
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