Advice, counsel, recommendation, suggestion, persuasion, exhortation refer to opinions urged with more or less force as worthy bases for thought, opinion, conduct, or action. Advice is a practical recommendation as to action or conduct: advice about purchasing land. Counsel is weighty and serious advice, given after careful deliberation: counsel about one's career. Recommendation is weaker than advice and suggests an opinion that may or may not be acted upon: Do you think he'll follow my recommendation? Suggestion implies something more tentative than a recommendation: He did not expect his suggestion to be taken seriously. Persuasion suggests a stronger form of advice, urged at some length with appeals to reason, emotion, self-interest, or ideals: His persuasion changed their minds. Exhortation suggests an intensified persuasion or admonition, often in the form of a discourse or address: an impassioned exhortation.