The Magic of Heineken

Name: The Magic of Heineken
Genre: Documentary
Duration: 1 h 42 min
Rating: 6.3
Cast: Freddy Heineken, Charlene de Carvalho-Heineken, Michel Ray

2014
1h 42m

IMDb RATING

6.3/10

YOUR RATING

Play trailer1:47

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Documentary

Take a captivating ride through nearly 150 years of entertaining history and present-day story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the ... Read allTake a captivating ride through nearly 150 years of entertaining history and present-day story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864 and follow this extraordinary tale of pioneering adventure,... Read allTake a captivating ride through nearly 150 years of entertaining history and present-day story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864 and follow this extraordinary tale of pioneering adventure, relentless obsession for quality, persistent innovation, environmental sustainability, ce... Read all

See production info at IMDbPro

IMDb RATING

6.3/10

YOUR RATING

1User review

See production info at IMDbPro

Videos1

Trailer 1:47

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Freddy Heineken

Self

Charlene de Carvalho-Heineken

Self

Michel Ray

Self
(as Michel de Carvalho)

Lucille Cummins-Heineken

Self

Louisa de Carvalho

Self

Director
- Michael John Warren
Writer
- Eva Lipman
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Review

Featured review

3/10

A documentary about beer should NOT be boring....but this sure is.

I make my own beer. So, a documentary about beer making and breweries is the sort of thing I should love. However, "The Magic of Heineken" is hard to love. While the film has some interesting information (such as the huge number of breweries around the world owned by this mega- company), mostly it looks like a film made specifically for a stockholder's meeting--one that says 'rah, rah, rah...look at how great we are' instead of actually saying anything. It also is chock full of super-creepy stop-motion stuff that talks of the company's past but is of limited interest to anyone outside of Heineken. So, if you are wanting information and a film that will excite you about beer, keep looking. This one is much drier than Heineken's beers and not particularly worth seeing for the average viewer--even if they happen to be a beer lover.