That’s not surprising given new reporting that popular conservative pundits are frequently sharing election falsehoods on YouTube, which stopped moderating election-related content 18 months ago.

X's move to a more hands-off approach to moderating content has contributed to a major fall-out with advertisers.

Mr Ford, like other analysts, believes that while Trump's isolationist instincts play well on social media, the realities on the ground and the views of his own team could end up moderating his stance.

Sonnenfeld said Trump’s appointment of Bessent was “hugely reassuring” and suggested that he could, if confirmed by the Senate as expected, bring a moderating influence.

He said he had decided to buy the site so he could remove its policies of moderating content and banning users who had deemed to have violated its rules on hate speech and disinformation.