Use the words normal people use

When you’re struggling to write something that sounds clear and sounds human (two of the essential basics of a good blog post, I’d argue), just use the words normal people would use.

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Monzo tone of voice

Some good—if overlong—writing advice.

  • Focus on what matters to readers
  • Be welcoming to everyone
  • Swap formal words for normal ones
  • When we have to say sorry, say it sincerely
  • Watch out for jargon
  • Avoid ambiguity: write in the active voice
  • Use vivid words & delightful wordplay
  • Make references most people would understand
  • Avoid empty adjectives & marketing cliches
  • Make people feel they’re in on the joke – don’t punch down
  • Add a pinch of humour, not a dollop
  • Smart asides, not cheap puns and cliches
  • Be self-assured, but never arrogant

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Do That After This – Terence Eden’s Blog

Good advice for documentation—always document steps in the order that they’ll be taken. Seems obvious, but it really matters at the sentence level.

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An editor’s guide to giving feedback – Start here

I was content-buddying with one of my colleagues yesterday so Bobbie’s experience resonates.

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What it’s like working with an editor

This piece by Giles is a spot-on description of what I do in my role as content buddy at Clearleft. Especially this bit:

Your editor will explain why things need changing

As a writer, it’s really helpful to understand the why of each edit. It’s easier to re-write if you know precisely what the problem is. And often, it’s less bruising to the ego. It’s not that you’re a bad writer, but just that one particular thing could be expressed more simply, or more clearly, than your first effort.

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Words To Avoid in Educational Writing | CSS-Tricks

This old article from Chris is evergreen. There’s been some recent discussion of calling these words “downplayers”, which I kind of like. Whatever they are, try not to use them in documentation.

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Content buddy

Moving words around.

Letters of exclusion

Use your words.

Words

When I hear the phrase “I reach for my revolver”, I reach for my red pen.