Monzo tone of voice
Some good—if overlong—writing advice.
- Focus on what matters to readers
- Be welcoming to everyone
- Swap formal words for normal ones
- When we have to say sorry, say it sincerely
- Watch out for jargon
- Avoid ambiguity: write in the active voice
- Use vivid words & delightful wordplay
- Make references most people would understand
- Avoid empty adjectives & marketing cliches
- Make people feel they’re in on the joke – don’t punch down
- Add a pinch of humour, not a dollop
- Smart asides, not cheap puns and cliches
- Be self-assured, but never arrogant