Starbucks colour palette

The Starbucks logo has gone through many iterations, each time becoming simpler and simpler. Why did Starbucks go through all these different rebrands? And what can […]

What do you think of YouTuber Kelly Lauren's reimagined logos?

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With a goal to expand its product and experience offerings globally, we partnered with Starbucks to take its iconic brand to the next level. Learn how here.

If you think it’s too soon for the pumpkin spice latte (PSL) at Starbucks, let yourself be distracted by the brand’s design evolution, which the coffee giant just made public on a website, with a complete rundown on the new brand expression.

Check our instagram reels about the history of the Starbucks. 🧋

Packaging, Branding, Art Direction, Adobe Photoshop, Adobe Illustrator

As part of the core team on the Starbucks brand refresh in 2011, our first task was to update the siren logo. Every aspect of the siren was considered–hair, crown, face, tail, scales, etc. No detail was too small, every idea sketched. Below is a very small sample of the many I generated. In 2012, as part of the Brand Strategy team, I focused on the visual expression for photography, illustration, color, materials and typography.

Eindwerk Karen Deprez 2014 - 2015