ABOUT What to name a brand of sandwiches that stands out for the freshness of their ingredients? “FRESWICH”. It’s fairly obvious, but we mustn’t forget that it’s often the most obvious things that work best, and when it comes to the difficult art of naming products, this is a golden rule. This very desire to…

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Packaging

Sandwich packaging done for ALKA Fresh. Unfortunately these never hit the shelves but still feel it's worth sharing.

Via SuperMarket In another milestone in its Good business journey, Woolworths is switching from plastic to cardboard packaging for its ‘to go’ range of sandwiches. The cardboard used in the new pack is certified as coming from a sustainable and well-managed forest. And while the transparent window may look like it’s made from plastic, it’s actually made from corn, another renewable resource. Woolworths’ new sandwich packs carry the stamp of approval of the Forest Stewardship Council (FSC)…

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<table> <tr> <td><strong>VOLUME 5: Fast Food Take Out Packaging...

Packaging and brand identity design for a pop-up picnic service with a retro vibe. Playful and vintage branding by Mia Dellore Design Studio.