Villa branding design

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Logo design & basic identity guidelines, minimal design presentation Villa Logo, Mediterranean Color Palette, Logo Color Schemes, Promo Materials, Logo Guidelines, Istria Croatia, Identity Guidelines, Personal Branding Logo, Graphic Branding

Logo design & basic identity guidelines for old Mediterranean Villa Katica, built in 1966 in Istria, Croatia. Main goals: to define the logo, sub mark, pattern, and color palette. This will provide guidance in future interior decoration of the Villa following minimal aesthetic principles, promo materials, and rental favors for guests on their check-out. Minimal design presentation.

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Brand Designer on Instagram: "BEHIND THE VILLA FRESCA LUGGAGE TAGS  A huge part of my creative process when designing cult brands is the development of the creative strategy and creative directions. Both of these phases come before any designing takes place.  We start with our discovery phase — this is where the high level brand strategy takes place (mission, values, target market, SWOT, etc.).  Then we move deeper into the creative strategy — what stories are we trying to tell through the brand? How do we connect on a deeper level with the target demo? How do we differentiate ourselves in the market?  When initially speaking to Gabi about her new swimwear line, she expressed being inspired through her travels, wanting that to shine through in the brand. This was a story we began to develo Swimwear Branding, Creative Strategy, Package Inserts, Luxurious Travel, Swimwear Line, Brand Elements, Target Market, Stay True, Creative Direction

Brand Designer on Instagram: "BEHIND THE VILLA FRESCA LUGGAGE TAGS A huge part of my creative process when designing cult brands is the development of the creative strategy and creative directions. Both of these phases come before any designing takes place. We start with our discovery phase — this is where the high level brand strategy takes place (mission, values, target market, SWOT, etc.). Then we move deeper into the creative strategy — what stories are we trying to tell through the…

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