Wiki Loves Folklore is an international photographic contest where the photographers can contribute media (photographs, video, and audio) about their local folk culture to Wikimedia Commons under free licenses to be used on Wikipedia and any other places with attribution. This photography contest is focused on folk culture of different regions, including folk dances, folk music, folk activities, folk games, folk cuisine, folk wear, folklore, and tradition, including ballads, folktales, fairy tales, legends, traditional song and dance, folk plays, games, seasonal events, calendar customs, folk arts, folk religion, mythology, etc. The campaign is targeted at protecting the world’s intangible cultural heritage.