Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof

Nina Langen, Carola Grebitus () and Monika Hartmann

No 61484, 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado from Agricultural and Applied Economics Association

Keywords: Agribusiness; Consumer/Household Economics; Marketing (search for similar items in EconPapers)
Pages: 1
Date: 2010-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea10:61484

DOI: 10.22004/ag.econ.61484

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