How much of the error term is explained by psychometric variables? The example of organic produce demand

Carola Grebitus () and Jerome Dumortier ()

No 150193, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: This paper analyzes the impact of human values and personality on the demand for organic tomatoes applying open-ended choice experiments to data from an online study that was performed in summer 2012. Results show that consumers make a distinction between conventional and organic produce, such that human values have a differential impact with regard to predicting demand for products associated with organic labels. Also, consumers distinguish between conventional and organic produce, such that personality has a differential impact with regard to predicting demand for products associated with organic labels. However, results are not as strong as for human values. Overall, results indicate that human values and personality are able to explain a portion of the variability of demand for organic tomatoes.

Keywords: Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis (search for similar items in EconPapers)
Pages: 19
Date: 2013
New Economics Papers: this item is included in nep-dcm, nep-mkt and nep-neu
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:150193

DOI: 10.22004/ag.econ.150193

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