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==History==
Meetup was founded in June 2002<ref name="Sifry CNN 2011">{{cite web |
The early version of Meetup generated revenues by charging a fee to venues in exchange for bringing Meetup users to their business.<ref name="early">{{cite news|title=Web Site Links up Like Minds|newspaper=The Atlanta Journal|first=Helena|last=Oliviero|date=November 25, 2002|page=E.1}}</ref> Once enough users added themselves to a group, Meetup would send the group members an email, asking them to vote on one of three sponsoring venues for the group to meet at.<ref name="early" /><ref>{{cite news|title=I'm on the List: Virtual Communities: Not Just for Loners Anymore|url=https://nypost.com/2002/12/08/im-on-the-list-virtual-communities-not-just-for-loners-anymore/|newspaper=The New York Post|first=Sarah|last=Gilbert|date=December 8, 2002}}</ref> Within a few months of Meetup launching, 56,000 users had joined the site.<ref name="knight">{{cite news|title=Interest Grows in Raleigh, N.C., around Offline Social Gatherings|first=Jonathan|last=Cox|newspaper=Knight Ridder Tribune Business News|date=October 10, 2002}}</ref><ref name="fortune2003" />
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Meetup was originally intended to focus on hobbies and interests,<ref name="Sifry CNN 2011" /> but it was popularized by Presidential hopeful [[Howard Dean]] in 2004.<ref name="journal" /> Meetup developed paid services to help the Dean campaign to meet with Meetup users.<ref name="fortune2003" /> Dean also publicized Meetup groups of supporters in his speeches and on his website.<ref>{{cite news|title=MeetUp.com Working to Become a Force in Local, State Politics|first=Chris|last=Gray|newspaper=Knight Ridder Tribune|date=February 11, 2004|url=https://www.highbeam.com/doc/1G1-113163315.html|archive-url=https://web.archive.org/web/20181109070745/https://www.highbeam.com/doc/1G1-113163315.html|url-status=dead|archive-date=November 9, 2018}}</ref> At the peak of Dean's campaign, 143,000 users had joined Meetup groups for Dean supporters.<ref name="Sifry CNN 2011" /> Afterwards, Meetup became a routine part of internet campaigning for American politicians.<ref name="fortune2003">{{cite news|title= Taking America Offline|first=Maggie|last=Overfelt|newspaper=Fortune Small Business|date=October 2003}}</ref><ref name="india">{{cite news|title= Candidates Hope Voters Meetup.com|newspaper=Indianapolis Star|date=September 2003|page=B.1}}</ref>
Meetup started charging a fee to group organizers in early 2005.<ref name="Troise 2015">{{cite web | last=Troise | first=Damian J. | title=Meetup Starts Charging Fee in Effort to Keep Users Involved | website=Inc.com | date=February 6, 2015 | url=https://www.inc.com/associated-press/meetup-starts-charging-fee-to-keep-users-involved.html | access-date=March 17, 2018}}</ref> Initially, changes to the website had to be approved by two committees.<ref name="Taylor 2009" /> In 2009, Meetup started running [[hackathon]]s, where employees came up with new features that would be implemented if their coworkers supported it.<ref name="Taylor 2009">{{cite web | last=Taylor | first=Chris | title=Meetup: An office where group anarchy works | website=CNNMoney | date=May 6, 2009 | url=https://money.cnn.com/2009/05/06/smallbusiness/democracy_at_meetup.fsb/ | access-date=March 15, 2018}}</ref> The website was redesigned in 2013.<ref name="The Next Web 2013">{{cite web | title=Meetup Simplifies Its Member Homepage As It Pursues A Unified Design | website=The Next Web | date=September 12, 2013 | url=https://thenextweb.com/insider/2013/09/12/meetup-simplifies-its-homepage-to-reflect-its-mobile-only-strategy/ | access-date=March 15, 2018|first=Josh|last=Ong}}</ref> Meetup had 8 million users in 2010,<ref name="US News & World Report 2010">{{cite web |first=Angela|last= Haupt| date=December 13, 2010|title=Meetup.com Helps Connect Like-minded People | website=US News & World Report | url=https://www.usnews.com/news/articles/2010/12/13/meetupcom-helps-connect-like-minded-people | access-date=March 17, 2018}}</ref> and 25.5 million users by 2013.<ref name="Lai Katz pp. 241–255">{{cite journal |
In 2013, Meetup acquired a struggling email collaboration company called Dispatch.<ref name="Farr 2013">{{cite web | last=Farr | first=Christina | title=How meta! Meetup just acquired Dispatch, which got its start at a meetup | website=VentureBeat | date=October 9, 2013 | url=https://venturebeat.com/2013/10/09/how-meta-meetup-just-acquired-dispatch-which-got-its-start-at-a-meetup/ | access-date=March 15, 2018}}</ref><ref name="TechCrunch 2013">{{cite web | title=Meetup Makes Its First Acquisition With Dispatch, Will Roll Out Improved Messaging & Communications In Early 2014 | website=TechCrunch | date=October 9, 2013 | url=https://techcrunch.com/2013/10/09/meetup-com-makes-its-first-acquisition-with-dispatch-will-roll-out-improved-messaging-communications-in-early-2014/ | access-date=March 15, 2018|first=Sarah|last=Perez}}</ref> In 2014, a hacker shut down Meetup with a [[DDoS]] attack, the hacker claimed to be funded by a competitor.<ref name="Colón 2014">{{cite web | last=Colón | first=Marcos | title=Meetup battles prolonged DDoS attack | website=SC Media US | date=March 3, 2014 | url=https://www.scmagazine.com/news/meetup-battles-prolonged-ddos-attack/article/538216/ | access-date=June 14, 2018}}</ref> In 2017, Meetup created 1,000 #resist Meetup groups in response to the [[Trump travel ban]].<ref name="The Blade 2017" /> This caused some [[Donald Trump|Trump]] supporters to leave the site<ref name="The Blade 2017" /> or call for a boycott.<ref>{{cite news|title=Trump Supporters Boycott Meetup After Company Creates #Resist Groups, Makes its Politics Known|first=Sarah|last=Perez|date=February 16, 2017|url=https://techcrunch.com/2017/02/16/trump-supporters-boycott-meetup-after-company-creates-resist-groups-makes-its-politics-known/|publisher=Techcrunch|access-date=March 16, 2018}}</ref> Meetup also partnered with a labor group to organize anti-Trump protests.<ref name="The Blade 2017">{{cite web | title=Meetup.com takes risky leap into the Trump resistance | website=Associated Press | date=March 19, 2017 | url=http://www.toledoblade.com/business/2017/03/19/Meetup-com-takes-risky-leap-into-the-Trump-resistance.html | access-date=March 17, 2018}}</ref>
Meetup was acquired by [[WeWork]] in late 2017 for about $156 million.<ref name="wired">{{cite news|url=https://www.wired.com/story/why-wework-is-buying-meetup/|publisher=WIRED|access-date=March 15, 2018|date=November 28, 2017|title=WeWork is Buying Meetup Amid an Increasingly Disconnected World|first=Jessi|last=Hempel }}</ref> WeWork spaces are predominantly used during work hours, while Meetup events take place mostly on evenings and weekends.<ref name="Hufford 2017">{{cite news | last=Hufford | first=Austen | title=WeWork to Buy Meetup, Targeting Off-Hours Gatherings | newspaper=Wall Street Journal | date=November 28, 2017 | url=https://www.wsj.com/articles/wework-to-buy-meetup-targeting-off-hours-gatherings-1511880919 | access-date=March 17, 2018}}</ref> Some former employees said there was a 10% layoff after the acquisition.<ref name="Conger 2018">{{cite web | last=Conger | first=Kate | title=The Mess at Meetup | website=Gizmodo | date=February 16, 2018 | url=https://gizmodo.com/the-mess-at-meetup-1822243738 | access-date=June 15, 2018}}</ref> In 2018, Scott Heiferman stepped down as CEO and former [[Investopedia]] CEO [[David Siegel (executive)|David Siegel]] took his place. Heiferman became Chairman of the company.<ref name="TechCrunch 2018">{{cite web | title=Meetup CEO Scott Heiferman moves into chairman role | website=TechCrunch | date=July 17, 2018 | url=https://techcrunch.com/2018/07/17/meetup-ceo-scott-heiferman-moves-into-chairman-role/ | access-date=November 8, 2018}}</ref><ref name="TechCrunch 20182">{{cite web | title=WeWork-owned Meetup brings on David Siegel as CEO | website=TechCrunch | date=October 30, 2018 | url=https://techcrunch.com/2018/10/30/wework-owned-meetup-brings-on-david-siegel-as-ceo/ | access-date=November 8, 2018}}</ref> In October 2019, Meetup began to test a different pricing model in two US states,<ref name="Payment">{{cite web |last1=Siegel |first1=David |title=Payment test update |url=https://www.meetup.com/lp/paymentchanges?mpId=9038 |website=www.meetup.com |access-date=22 October 2019}}</ref> reducing the costs that must be paid by organizers of $23.99/month or $98.94/six months, but requiring users to pay a $2 fee in order to RSVP for events leaving several users angry.<ref>{{Cite web|url=https://www.theverge.com/2019/10/15/20893343/meetup-users-furious-new-rsvp-payment-test|title=Meetup wants to charge users $2 just to RSVP for events — and some are furious|last=Deahl|first=Dani|date=2019-10-15|website=The Verge|language=en|access-date=2019-10-16}}</ref> In March 2020, WeWork sold Meetup to AlleyCorp and other investors, reportedly at a substantial loss.<ref>{{Cite web|url=https://techcrunch.com/2020/03/30/wework-sells-off-social-network-meetup-to-alleycorp-and-other-investors/|title = WeWork sells off social network Meetup to AlleyCorp and other investors}}</ref> The deal added AlleyCorp's [[Kevin P. Ryan]] onto Meetup's board.<ref name=":0" />
==Services==
Meetup is an online service used to create groups that host local in-person and virtual events.<ref name="journal2">{{cite journal|title=The 2004 US Presidential campaign: Impact of hybrid offline and online 'meetup' communities|first1=Bruce|last1=Weinberg|first2=Christine|last2=Williams|journal=Journal of Direct, Data and Digital Marketing Practice|volume=8|issue=1|date=July–September 2006|pages=46–57|doi=10.1057/palgrave.dddmp.4340552|doi-access=free}}</ref><ref name="Toledano 2017 pp. 597–604">{{cite journal | last=Toledano | first=Margalit | title=Emergent methods: Using netnography in public relations research |journal=Public Relations Review | volume=43 | issue=3 | year=2017 | issn=0363-8111 | doi=10.1016/j.pubrev.2017.03.007 | pages=597–604}}</ref> As of 2017, there are about 35 million Meetup users.<ref name="Vynck 2017">{{cite web | last=Vynck | first=Gerrit De | title=WeWork Buys Meetup to Bring People Together Outside of Work | website=Bloomberg.com | date=November 28, 2017 | url=https://www.bloomberg.com/news/articles/2017-11-28/wework-to-buy-meetup-a-social-network-to-connect-hobbyists | access-date=March 17, 2018}}</ref> Each user can be a member of multiple groups or RSVP for any number of events.<ref name="Zhang Lv 2018 pp. 19–29">{{cite journal |
Meetup users self-organize into groups.<ref name="Zhang Lv 2018 pp. 19–29" /> As of 2017, there are about 225,000 Meetup groups in 180 countries.<ref name="Toledano 2017 pp. 597–604" /> Each group has a different topic, size, and rules.<ref name="journal" /><ref name="Toledano 2017 pp. 597–604" /> Groups are associated with one of 30+ categories and any number of more than 18,000 tags that identify the group's theme.<ref name="Zhang Lv 2018 pp. 19–29" /> The most popular categories are "adventure and outdoor activities, career and business, and parents and family."<ref name="journal">{{cite journal|title=Facilitating community networks: Public relations skills and non-professional organizers| first1=Margalit|last1=Toledano |first2=Alexander| last2=Maplesden |journal=Public Relations Review|date=May 24, 2016|volume=42|issue=4|pages=713–722|doi=10.1016/j.pubrev.2016.04.005}}</ref> Most events are on a structured schedule each week or month at a local venue,<ref name="Toledano 2017 pp. 597–604" /> typically on evenings or weekends,<ref name="Zhang Lv 2018 pp. 19–29" /> though more and more events are being held virtually with a pivot to allowing online events as a reaction to the Covid-19 pandemic. Between March and October of 2020, Meetup had hosted more than one million online events.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/one-million-meetup-events-hosted-online-301160106.html|title = One Million Meetup Events Hosted Online}}</ref>
Meetup groups are run by approximately 140,000 organizers.<ref name="Toledano 2017 pp. 597–604" /> Any Meetup user can be an organizer.<ref name="journal" /> Organizers set up groups, organize events, and develop event content.<ref name="journal" /> They also pay a fee to run the group, under the expectation of sharing the cost with members that attend events.<ref name="Toledano 2017 pp. 597–604" /> Meetup has policies against organizing meetups around a commercial interest that are not compatible with their usage policies, hate speech, or groups that do not meet in-person.<ref name="Toledano 2017 pp. 597–604" /> Their policy regarding commercial activities has generated some confusion with some claiming that no commercial activities are allowed, even going so far as to claim that a free event that has a sponsor for food and drinks is against Meetup's policies.<ref name="journal" /><ref name="Toledano 2017 pp. 597–604" /> But purely commercial activities are clearly allowed in their policy, as long as they are, in essence, a Meetup style activity. That is, a winery could organize an wine tasting event through Meetup charging commercial rates, but not use Meetup to simply promote their wines or only sales portal.
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