Crusha: Difference between revisions

Crusha
Type	Milkshake
Manufacturer	Silver Spoon
Distributor	British Sugar
Country of origin	United Kingdom, Australia, Spain etc.
Introduced	20 December 1955; 68 years ago
Colour	Dependent on flavour
Flavour	Various
Variants	Various
Related products	Jucee
Website	crusha.co.uk

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Crusha is a brand of milkshake mix, sold in the United Kingdom. The brand first appeared in 1955, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand.

History

Early history

Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different flavours, the first four flavours being chocolate, banana, strawberry and raspberry. Flavours like Lemon, Lime and pineapple were also available.

2003 relaunch (2003–2008)

On 10 September 2003, the brand gained notable attention when web animator Joel Veitch animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product.^[1]^[2] Music for the commercials was provided by Mammoth Music. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from Tesco, without telling the company.^[3] That year, new flavours Vanilla and Black Cherry were added to the lineup, alongside the returning flavours Lime and Pineapple.^[4]

For 2005, Pineapple and Black Cherry were replaced with two new flavours: white chocolate and a tropical fruit variant named "Wild'n'Fruity".^[5] In October 2005, No Added Sugar versions of Strawberry and Banana were introduced.^[6]

2007 refresh (2007–2011)

In April 2007, Crusha was rebranded with a new logo and with reformulated "Nothing Artificial" versions of their reduced range of flavours, consisting of Raspberry, Strawberry, Banana, Chocolate and White Chocolate.^[7] In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. The white chocolate variety was later discontinued.

On 22 January 2008, a No Added Sugar variation of the Raspberry flavour was introduced. Joel Veitch produced another advert campaign, this time showing the cats inside a gym, with cows on treadmills getting Crushed by bottles of the product, with eventually the main cat singer Errol, (who has become black and white) getting crushed as well.^[8]

In December 2009, after several campaigns, it was announced that Lime Crusha would return,^[9] and would do so on 6 March 2010 at Morrisons and Waitrose stores. It rapidly established itself as its highest selling flavour. A new advert was also made, featuring the Crusha cats disco rolling, with Errol getting crushed by a bottle once again. Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to low customer demand.

Expansion to desserts (2011–2014)

In 2011, the Crusha brand was extended to a range of desserts, including Puddings and Jelly.^[10] The Milkshake Mix was rebranded as Crusha Mixa, and the Vanilla flavour returned as a limited Edition flavour, now as Vanilla Ice Cream.^[11] Banana Crusha was discontinued in shops, but remained a bulk product for cash and carry stores.

For 2012, a new limited-edition flavour was released, Cherry and Vanilla, which replaced the Vanilla Ice Cream flavour. Another advert was broadcast that year, featuring Errol and his cats breakdancing, with cows on skateboards getting crushed by a bottle at the end. In 2013, Apple & Blackcurrant replaced the Cherry and Vanilla flavour.

Crusha Time (2014–2024)

On 5 March 2014, Crusha rebranded fully, scrapping "Errol's Crew" and giving Errol a younger appearance, with kittens doing stunts to make Crusha.^[12] The flavour selection rebranded to just raspberry, strawberry and chocolate, with a new No Added Sugar version of the chocolate flavour.

In 2016, Vanilla returned as a no added sugar flavour, without any sugar version.

In 2019, Crusha introduced a limited edition no-added-sugar Cookies & Cream flavour to the product family.

In 2020, The Lime flavour was reintroduced as a limited edition product, with it being available in No Added Sugar for the first time.

Retro Rebranding (2024-)

In April 2024, Silver Spoon rebranded Crusha with a new retro-styled logo, aiming towards an adult audience. Currently, the drink is available in Strawberry and Chocolate flavours, with Banana returning alongside a new Caramel Latte flavour.

Flavours

Current

Strawberry (no added sugar)
Chocolate (no added sugar)
Banana (no added sugar)
Caramel Latte (no added sugar)
Strawberry (Full sugar, Cash and Carry only)
Raspberry (Full sugar, Cash and Carry only)
Banana (Full sugar, Cash and Carry only)

Former

Apple and Blackcurrant (Limited Edition 2013)
Black Cherry
Caramel
Cherry and Vanilla (Limited Edition 2012)
Lemon
Lime
Lime (no added sugar, limited edition)
Pineapple
Raspberry (no added sugar)
Toffee
Vanilla
Vanilla (no added sugar)
Vanilla Ice Cream (Limited Edition 2011)
WildNFruity
White Chocolate

References

^ https://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216
^ J. Hallam (4 December 2012). The Social Media Manifesto. Palgrave Macmillan UK. pp. 56–8. ISBN 978-1-137-27142-6.
^ "Tesco anger over milk shake plot". bbc.co.uk. 10 October 2003. Retrieved 23 May 2015.
^ "Milkshakes in minutes". 22 September 2003.
^ "Pineapple Crusha in the AnswerBank: Food & Drink".
^ "No added sugar Milkshake mix from Crusha". 20 October 2005.
^ "Milk shake-up from Crusha". 25 April 2007.
^ "Crusha ad features animated singing cats".
^ "Crusha | It's Lime Time - the wait is over, Lime Crusha is back". 3 December 2009.
^ "Springetts creates designs for new Crusha range". 18 August 2011.
^ "Springetts brings 'attitude and mischief' to Crusha packs". 18 February 2011.
^ "Crusha cats return in 'hells angels' campaign".

External links

crusha.co.uk

[1] ttps://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216

[Hallam2012-2] J. Hallam (4 December 2012). The Social Media Manifesto. Palgrave Macmillan UK. pp. 56–8. ISBN 978-1-137-27142-6.

[3] "Tesco anger over milk shake plot". bbc.co.uk. 10 October 2003. Retrieved 23 May 2015.

[4] "Milkshakes in minutes". 22 September 2003.

[5] "Pineapple Crusha in the AnswerBank: Food & Drink".

[6] "No added sugar Milkshake mix from Crusha". 20 October 2005.

[7] "Milk shake-up from Crusha". 25 April 2007.

[8] "Crusha ad features animated singing cats".

[9] "Crusha | It's Lime Time - the wait is over, Lime Crusha is back". 3 December 2009.

[10] "Springetts creates designs for new Crusha range". 18 August 2011.

[11] "Springetts brings 'attitude and mischief' to Crusha packs". 18 February 2011.

[12] "Crusha cats return in 'hells angels' campaign".

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@@ Line 1: / Line 1: @@
+{{Short description|Brand of milkshake}}
+{{Cleanup bare URLs|date=August 2022}}
 {{infobox beverage
 | name         = Crusha
-| image        = Image:Crusha.png
+| image        =
 | caption      = Logo
 | type         = [[Milkshake]]
-| manufacturer = ''Silver Spoon''
+| manufacturer = Silver Spoon
+| distributor  = [[British Sugar]]
-| distributor  = Errol (Boy)<br>Alan (Boy)<br>Rex (Boy)<br>Sergeant-whiskers (Girl)<br> Purdy (Girl)<br>Dexter (Boy)
 | origin       = [[United Kingdom]], [[Australia]], [[Spain]] etc.
-| introduced   = 1955
+| introduced   = {{Start date and age|1955|12|20|df=y}}
-| colour       = Depends on flavour
+| colour       = Dependent on flavour
-| flavour      = Depends
+| flavour      = Various
 | variants     = Various
 | related      = [[Jucee]]
-| website      = {{url|http://crusha.co.uk/}}
+| website      = {{URL|http://crusha.co.uk/}}
 }}
-'''Crusha''' is a brand of [[milkshake]] mix, sold in the [[United Kingdom]]. The brand first appeared in 1955, and was bought by [[British Sugar]]. In December 2001, it came under the ''Silver Spoon'' brand. Crusha is often the milkshake of choice in [[Greasy spoon|cafés]]. However, it is also sold in shops, for home mixing in [[bottle]]s, of from 250ml to 1l in size.
+'''Crusha''' is a brand of [[milkshake]] mix, sold in the [[United Kingdom]]. The brand first appeared in 1955, and was bought by [[British Sugar]]. In December 2001, it came under the ''Silver Spoon'' brand.
 ==History==
-===Early History===
+===Early history===
-Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different [[flavour]]s, the first four flavours being [[chocolate]], [[banana]], [[strawberry]] and [[raspberry]]. Flavours like Lemon, Lime and [[pineapple]] were also available.
+Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different [[Flavour (taste)|flavour]]s, the first four flavours being [[chocolate]], [[banana]], [[strawberry]] and [[raspberry]]. Flavours like Lemon, Lime and [[pineapple]] were also available.
-===2003 Relaunch (2003-2006)===
+===2003 relaunch (2003–2008)===
-In 2003, the brand gained notable attention when web animator [[Joel Veitch]] animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product.<ref>https://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216</ref><ref name="Hallam2012">{{cite book|author=J. Hallam|title=The Social Media Manifesto|url=https://books.google.com/books?id=_-Upwkm-vHsC&pg=PT56|date=4 December 2012|publisher=Palgrave Macmillan UK|isbn=978-1-137-27142-6|pages=56–8}}</ref> Music for the commercials was provided by ''Mammoth Music''. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from [[Tesco]], without telling the company.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/3182118.stm|title=Tesco anger over milk shake plot|work=bbc.co.uk|date=10 October 2003|access-date=23 May 2015}}</ref> That year, new flavours [[Vanilla]] and Black Cherry were added to the lineup, alongside the returning flavours [[Lime (fruit)|Lime]] and [[Pineapple]].<ref>{{Cite web|url=https://www.thecaterer.com/archive/milkshakes-in-minutes|title = Milkshakes in minutes|date = 22 September 2003}}</ref>
+On 10 September 2003, the brand gained notable attention when web animator [[Joel Veitch]] animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product.<ref>https://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216</ref><ref name="Hallam2012">{{cite book|author=J. Hallam|title=The Social Media Manifesto|url=https://books.google.com/books?id=_-Upwkm-vHsC&pg=PT56|date=4 December 2012|publisher=Palgrave Macmillan UK|isbn=978-1-137-27142-6|pages=56–8}}</ref> Music for the commercials was provided by ''Mammoth Music''. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from [[Tesco]], without telling the company.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/3182118.stm|title=Tesco anger over milk shake plot|work=bbc.co.uk|date=10 October 2003|access-date=23 May 2015}}</ref> That year, new flavours [[Vanilla]] and Black Cherry were added to the lineup, alongside the returning flavours [[Lime (fruit)|Lime]] and [[Pineapple]].<ref>{{Cite web|url=https://www.thecaterer.com/archive/milkshakes-in-minutes|title = Milkshakes in minutes|date = 22 September 2003}}</ref>
 For 2005, Pineapple and Black Cherry were replaced with two new flavours: [[white chocolate]] and a tropical fruit variant named "Wild'n'Fruity".<ref>{{Cite web|url=https://www.theanswerbank.co.uk/Food-and-Drink/Question93874.html|title = Pineapple Crusha in the AnswerBank: Food & Drink}}</ref> In October 2005, No Added Sugar versions of Strawberry and Banana were introduced.<ref>{{Cite web|url=https://www.thecaterer.com/products/no-added-sugar-milkshake-mix-from-crusha|title = No added sugar Milkshake mix from Crusha|date = 20 October 2005}}</ref>
-===2007 Refresh (2007-2011)===
+===2007 refresh (2007–2011)===
-In Early 2007, Crusha was rebranded with a new logo and with reformulated "Nothing Artificial" versions of their reduced range of flavours, consisting of Raspberry, Strawberry, Banana, Chocolate and White Chocolate.<ref>{{Cite web|url=https://www.thecaterer.com/products/milk-shake-up-from-crusha|title = Milk shake-up from Crusha|date = 25 April 2007}}</ref> In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. The White Chocolate variety was later discontinued.
+In April 2007, Crusha was rebranded with a new logo and with reformulated "Nothing Artificial" versions of their reduced range of flavours, consisting of Raspberry, Strawberry, Banana, Chocolate and White Chocolate.<ref>{{Cite web|url=https://www.thecaterer.com/products/milk-shake-up-from-crusha|title = Milk shake-up from Crusha|date = 25 April 2007}}</ref> In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. The white chocolate variety was later discontinued.
-In 2008, a No Added Sugar variation of the Raspberry flavour was introduced. Joel Veitch produced another advert campaign, this time showing the cats inside a gym, with cows on treadmills getting Crushed by bottles of the product, with eventually the main cat singer Errol, (who has become black and white) getting crushed as well.<ref>{{Cite web|url=https://www.campaignlive.com/article/crusha-ad-features-animated-singing-cats/798243|title=Crusha ad features animated singing cats}}</ref>
+On 22 January 2008, a No Added Sugar variation of the Raspberry flavour was introduced. Joel Veitch produced another advert campaign, this time showing the cats inside a gym, with cows on treadmills getting Crushed by bottles of the product, with eventually the main cat singer Errol, (who has become black and white) getting crushed as well.<ref>{{Cite web|url=https://www.campaignlive.com/article/crusha-ad-features-animated-singing-cats/798243|title=Crusha ad features animated singing cats}}</ref>
-In December 2009, after several campaigns, it was announced that Lime Crusha would return,<ref>{{Cite web|url=https://blogit.realwire.com/its-lime-time-the-wait-is-over-lime-crusha-is-back|title=Crusha &#124; It�s Lime Time - the wait is over, Lime Crusha is back|date=3 December 2009}}</ref> and would do so in March 2010 at [[Morrisons]] and [[Waitrose]] stores. It rapidly established itself as its highest selling flavour. A new advert was also made, featuring the Crusha cats disco rolling, with Errol getting crushed by a bottle once again. Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to low customer demand.
+In December 2009, after several campaigns, it was announced that Lime Crusha would return,<ref>{{Cite web|url=https://blogit.realwire.com/its-lime-time-the-wait-is-over-lime-crusha-is-back|title=Crusha &#124; It's Lime Time - the wait is over, Lime Crusha is back|date=3 December 2009}}</ref> and would do so on 6 March 2010 at [[Morrisons]] and [[Waitrose]] stores. It rapidly established itself as its highest selling flavour. A new advert was also made, featuring the Crusha cats disco rolling, with Errol getting crushed by a bottle once again. Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to low customer demand.
-===Expansion to desserts (2011-2014)===
+===Expansion to desserts (2011–2014)===
 In 2011, the Crusha brand was extended to a range of desserts, including Puddings and Jelly.<ref>{{Cite web|url=https://www.designweek.co.uk/issues/august-2011-online/springetts-creates-designs-for-new-crusha-range/|title = Springetts creates designs for new Crusha range|date = 18 August 2011}}</ref> The Milkshake Mix was rebranded as Crusha Mixa, and the Vanilla flavour returned as a limited Edition flavour, now as ''Vanilla Ice Cream''.<ref>{{Cite web|url=https://www.designweek.co.uk/issues/february-2011-online/springetts-brings-attitude-and-mischief-to-crusha-packs/|title = Springetts brings 'attitude and mischief' to Crusha packs|date = 18 February 2011}}</ref> Banana Crusha was discontinued in shops, but remained a bulk product for [[cash and carry (wholesale)|cash and carry]] stores.
 For 2012, a new limited-edition flavour was released, Cherry and Vanilla, which replaced the Vanilla Ice Cream flavour. Another advert was broadcast that year, featuring Errol and his cats breakdancing, with cows on skateboards getting crushed by a bottle at the end. In 2013, Apple & Blackcurrant replaced the Cherry and Vanilla flavour.
-===Crusha Time (2014-present)===
+===Crusha Time (2014–2024)===
-In 2014, Crusha rebranded fully, scrapping "Errol's Crew" and giving Errol a younger appearance, with kittens doing stunts to make Crusha.<ref>{{Cite web|url=https://www.campaignlive.com/article/crusha-cats-return-hells-angels-campaign/1304300|title = Crusha cats return in 'hells angels' campaign}}</ref> The flavour selection rebranded to just raspberry, strawberry and chocolate, with a new No Added Sugar version of the chocolate flavour.
+On 5 March 2014, Crusha rebranded fully, scrapping "Errol's Crew" and giving Errol a younger appearance, with kittens doing stunts to make Crusha.<ref>{{Cite web|url=https://www.campaignlive.com/article/crusha-cats-return-hells-angels-campaign/1304300|title = Crusha cats return in 'hells angels' campaign}}</ref> The flavour selection rebranded to just raspberry, strawberry and chocolate, with a new No Added Sugar version of the chocolate flavour.
 In 2016, Vanilla returned as a no added sugar flavour, without any sugar version.
@@ Line 47: / Line 49: @@
 In 2020, The [[Lime (fruit)|Lime]] flavour was reintroduced as a limited edition product, with it being available in No Added Sugar for the first time.
-=== Sponsorships ===
+===Retro Rebranding (2024-)===
+In April 2024, Silver Spoon rebranded Crusha with a new retro-styled logo, aiming towards an adult audience. Currently, the drink is available in Strawberry and Chocolate flavours, with Banana returning alongside a new Caramel Latte flavour.
-- [[Nicktoons (British and Irish TV channel)|NickToons]], [[Nick Jr. (British and Irish TV channel)|Nick Jr.]] & [[Nick Jr. Too]] sponsored them with 5 promos.
-- [[Syfy (British and Irish TV channel)|SyFy]] sponsored it when all Crusha cats are watching [[A Bug's Life]] in Mini Mornings from [[Vue Cinemas|Vue]].
 ==Flavours==
 ===Current===
-*[[Strawberry]] (no added sugar)
+* [[Strawberry]] (no added sugar)
-* [[Raspberry]] (no added sugar)
 * [[Chocolate]] (no added sugar)
-* [[Cookies & Cream]] (no added sugar)
+* [[Banana]] (no added sugar)
-* [[Lime (fruit)|Lime]] (no added sugar, limited edition)
+* Caramel Latte (no added sugar)
 * [[Strawberry]] (Full sugar, Cash and Carry only)
 * [[Raspberry]] (Full sugar, Cash and Carry only)
@@ Line 65: / Line 64: @@
 ===Former===
 * [[Apple]] and [[Blackcurrant]] (Limited Edition 2013)
-* [[Banana]] (no added sugar)
 * Black Cherry
 * [[Caramel]]
@@ Line 71: / Line 69: @@
 * [[Lemon]]
 * [[Lime (fruit)|Lime]]
+* [[Lime (fruit)|Lime]] (no added sugar, limited edition)
 * [[Pineapple]]
+* [[Raspberry]] (no added sugar)
 * [[Toffee]]
 * [[Vanilla]]
@@ Line 83: / Line 83: @@
 ==External links==
-*{{url|http://crusha.co.uk/}}
+*{{URL|http://crusha.co.uk/}}
-*{{url|http://milkshakefan.com}}
 [[Category:Brand name dairy products]]
+[[Category:Flavored milk]]