Sugarwise: Difference between revisions
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{{Infobox organization |
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| name = Sugarwise |
| name = Sugarwise |
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| formation = 2016 |
| formation = 2016 |
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Revision as of 00:37, 10 October 2017
| Formation | 2016 |
|---|---|
| Founder | Rend Platings |
| Type | Charity, Certification body |
| Headquarters | Cambridge |
Region | England |
| Fields | Nutrition, Health |
| Website | sugarwise |
Sugarwise is the international certification authority for sugar claims on food and drink. It assesses foods and beverages on the basis of their sugar claims.[1]
The authority certifies and allows use of its logo on products with no more than 5g of free sugars in 100g in a food or 2.5g of free sugars in 100ml in a beverage, that can also carry a sugar claim.[1] The low free sugar standard is derived from the World Health Organisation guidelines for daily intake of free sugars.[2]
The Sugarwise Test
The Sugarwise test distinguishes between free sugars and intrinsic sugars in a food or drink product for the first time [3] and was developed by Cambridge University Scientists [3] [4]
Sugarwise adheres to the WHO guidelines on free sugar content:[5] “Free sugars include monosaccharides and disaccharides added to foods and beverages by the manufacturer, cook or consumer, and sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates.”[2]
Policy and Public Affairs
#DontTaxHealthy
Sugarwise was one of the two organisations behind the #DontTaxHealthy campaign to cut VAT on healthy food[6] and continues to lobby for tax breaks on low sugar food and drink.[7]
Parliamentary Engagement
Sugarwise holds Summits at the UK Houses of Parliament, chaired by Keith Vaz[8] in his capacity as Chair of the APPG for Diabetes, in a bid to promote lower-sugar food and drink and help tackle the growing threat of obesity and diabetes.[9]
A Summit at the European parliament was convened in September 2017 [10] supported by Alex Mayer. This called for tariffs to be removed for healthier food and drink across the EU post Brexit [7] And was followed by a third summit at the UK Houses of Parliament on September 13th 2017.[11]
History
Sugarwise was launched in March 2016[12] [13]with the assistance of Enterprise Europe Network.[14] Mother-of-one Rend Platings founded the organisation[15] after hearing England's chief medical officer's revelation that, as a result of obesity, today's generation of parents may be the first to outlive their children.[16]
The Sugarwise logo was developed by design firm Pemberton & Whitefoord (P&W) [17] with the support of Tesco.[18]
The first product to be certified was JimJams reduced-sugar chocolate spread.[19][13]
In July 2017 Sugarwise certified "Sugar Free" recipes magazine sold in UK supermarkets.[20]
References
- ^ a b FoodNavigator.com. "Healthiest products should be tariff-free post Brexit, says Sugarwise". FoodNavigator.com. Retrieved 2017-09-24.
- ^ a b http://www.who.int/mediacentre/news/releases/2015/sugar-guideline/en/ WHO calls on countries to reduce sugars intake among adults and children
- ^ a b http://news.sky.com/story/labels-to-help-identify-added-sugar-in-foods-10200125 Labels To Help Identify Added Sugar In Foods
- ^ http://www.itv.com/news/anglia/update/2016-03-11/cambridge-new-app-to-show-how-much-sugar-is-in-food/
- ^ Rend Platings (2016-02-15), Rend Platings BBC News 130216 1726, retrieved 2017-10-09
- ^ http://www.independent.co.uk/news/business/news/vat-cut-reduction-healthy-food-punishing-consumers-sugar-tax-obesity-campaign-donttaxhealthy-fizzy-a7523991.html VAT should be cut on healthy food instead of punishing consumers with 'sugar tax', campaigners say
- ^ a b FoodNavigator.com. "Healthiest products should be tariff-free post Brexit, says Sugarwise". FoodNavigator.com. Retrieved 2017-09-24.
- ^ http://anhinternational.org/2016/10/19/uk-sugar-summit/
- ^ http://www.businessweekly.co.uk/news/food-and-beverage/sugar-rush-%E2%80%93-industry-leaders-swarm-parliamentary-summit
- ^ https://www.eventbrite.co.uk/e/the-sugar-summit-in-brussels-sugarsummit-tickets-35048379647
- ^ "Netmums and Sugarwise survey reveals parents' "struggle to find low sugar foods in-store" | Cost Sector Catering". costsectorcatering.co.uk. Retrieved 2017-10-09.
- ^ "New Nutrition Business Development". www.new-nutrition.com. Retrieved 2017-09-24.
- ^ a b https://www.youtube.com/watch?v=DZ1g3qVO2dA Sky News
- ^ https://www.gov.uk/government/case-studies/innovation-coaching-helps-uk-firms-to-thrive-in-european-markets Mum’s kite mark finds a healthy market
- ^ https://www.youtube.com/watch?v=aIST3vxXl_E BBC Inside Out
- ^ http://www.medscape.com/viewarticle/871064 Sugar Is the New Tobacco, so Let's Treat It That Way
- ^ "Sugarwise marque to launch across Europe". Packaging News. 2017-08-10. Retrieved 2017-10-09.
- ^ http://www.campaignlive.co.uk/article/tesco-helps-mum-create-low-sugar-food-certification-brand/1384476?src_site=marketingmagazine
- ^ http://www.foodbev.com/news/reduced-sugar-spreads-brand-jimjams-secures-landmark-listing/
- ^ https://www.highbeam.com/doc/1G1-499166964.html Reducing Sugar Intake Is Sweet Deal for Health
External links
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