B line

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In 2021, Google teamed up with BLOCK & TACKLE to bring their Search On livestream event to life. Working closely with the Google Creative team, B&T helped establish a motion identity rooted in the idea that questions lead to more questions. Through the lens of curiosity, we explored a humanistic interpretation of Google’s methodical methods, and developed a dynamic approach that illustrates the idea that more information can always be found by digging deeper.

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