Whatever happened to Gitano and EVA JOIA? There are a few things I noticed about Gitano's Eva Joia brand in the 80s (I think it was roughly 1986 it came out.) I noticed that the girls were mostly not smiling, and that they appeared to be very styled, pushing the envelope as far as fashion-- lots of layering, mismatching patterns, avant garde hair. It wasn't the typical Sears catalog fashion I was used to seeing. Fancy brands were super expensive and carried in department stores, but this…

1980s: This oh-so-'80s street style photo (that hair!) showcased the denim skirt with a shorter hem and extra details.

1985 Sears Spring Summer Catalog, Page 303

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My '80s neighbor Julie poses with a friend of hers.

1987 Sears Christmas Book, Page 469