def on_failure(self, exc_info, send_failed_event=True, return_ok=False):
        # ...
        requeue = False
        is_worker_lost = isinstance(exc, WorkerLostError)
        if self.task.acks_late:
            reject = (
                self.task.reject_on_worker_lost and
                is_worker_lost
                # NEW CODE HERE
                or (isinstance(exc, TimeLimitExceeded) and not self.task.acks_on_failure_or_timeout)
                # END NEW CODE
            )
            ack = self.task.acks_on_failure_or_timeout
            if reject:
                requeue = True
                self.reject(requeue=requeue)
                send_failed_event = False
            elif ack:
                self.acknowledge()
            else:
                # supporting the behaviour where a task failed and
                # need to be removed from prefetched local queue
                self.reject(requeue=False)