The French luxury giant Louis Vuitton has opened a pop-up space ‘Nóng Hó, Shanghai’ at the newly-built Fotografiska photography museum, on the bank of Suz

SDD24/04_02: Explore Elevated Style at Maison Margiela's First Class Travel Exhibition in Shanghai's Jincang Mandarin Plaza flagship store. This temporary installation, symbolising good luck, delves into the brand's Spring / Summer travel-inspired fashion collection IRL. Guests can actively engage with the experience by crafting personalised boarding passes on-site, adding a tangible and bespoke touch to their visit.Pictures courtesy of Maison Margiela.

SDD24/31_04: The Evian Water Shanghai Mountain of Youth Pop-Up merges the purity of French natural mineral water with the dynamic energy of Shanghai. This unique event offers a joyful and refreshing experience, celebrating Evian's global presence and commitment to well-being.Pictures courtesy of Evian Water.

CHOOSEBASE SHIBUYA is a joint venture with the D2C (Direct-to-consumer) brands to develop an OMO (online-merge-offline) model store targeted at millennials and Gen Z. It opened on the first floor of the Seibu Shibuya store, one of the historical department stores in Japan, a full-renovation project seeking to offer new retail experiences. For the best combination of online and offline strategies - the latest technology and human-touch retail experience, we capitalized on the portfolio…

Sergio Rossi, materials speak

Food brand Jongga's "Flavourverse" pop-up introduced Londoners to the popular Korean side dish kimchi through chef partnerships, immersive rooms, and unique shopping experiences.