When I was designing, I was really inspired by our mood boards. I Leaned into the filmy, edgy look & feel while incorporating touches of femininity. The typeface was chosen to represent a timelessness/maturity that your brand has evolved into. As for the textures, I created works of art based on abstract florals, nostalgic paper textures and pen drawings incorporating your colors to keep a consistent brand. I am so honored you allowed me to create for you! This brand is truly one-of-a-kind.

Branding, Graphic Design, Logo Design, Adobe Photoshop, Adobe Illustrator

This modern, elegant florist logo design features a bold serif typeface combined with a feminine script font to bring in elements of femininity and grace.

A moodboard by (O) Lorenzo Mercanti on Behance

Love, Fleur! A beautiful Melbourne-based florist sought a complete rebranding to refresh their business image and better connect with their customers. They required a full suite of visual elements, including a new logo, color palette, and typography. By leveraging strategic insights and market research, we developed a distinctive brand identity to help them stand out in the competitive floral market. Giving them a unique creative flair, enhancing their personality and expressing that…

More from Sophie's Stems — our newest passion project for a Georgia-based, women-owned florist. Check out all the colorways on our Pinterest (studioalexia) or on our Instagram (studioalexiaxo)! Florist branding, flower shop branding, floral logo design, feminine branding, sweet, delicate, romantic and soft brand design inspiration, floral branding inspiration, feminine brand identity, tulip illustration and mockup by Rebecca Berrington, inspired by Studio Ghibli's Howl's Moving Castle.

Graphic Design, Typography, Logo Design, Adobe Illustrator, Adobe Illustrator CC