The date we have chosen for Independence Day depends on a document. By all rights we should be celebrating the day when the United States became an independent nation—July 2, 1776—when the Continental Congress adopted Richard Henry Lee’s resolution “that these United Colonies are, and of right ought to be, free and independent States.” John Adams predicted that July 2nd would be the national anniversary, a day marked with parades, bonfires, bell ringing, gun salutes, and “illuminations” of houses with candles in the windows. Adams was wrong, however, because he did not foresee the emotional impact of the official announcement, a broadside printed two days later with the title In Congress, July 4, 1776. A Declaration by the Representatives of the United States of America, in General Congress Assembled. The date in the title is one reason why July 4th prevailed over July 2nd. But above all Americans cherished the text, an eloquent expression of fundamental rights based on principles of liberty, justice, and equality. Historians have traced its origins, its changing reputation, and its influence at home and abroad. I too have noted how it has been variously interpreted, but mainly I wish to show how it has been visualized, how it appeared in engravings, lithographs, and letterpress broadsides during the nineteenth century. I identify about two hundred prints and broadsides in The Declaration in Script and Print, expensive engravings suitable for framing as well as cheap stereotype keepsakes aimed at the bottom of the market. Starting with an innovative advertising campaign in 1816, I describe the merchandising tactics of artists, printers, and publishers who played on a surge of patriotic sentiment to promote their wares. In the same spirit, Penn State University Press has selected July 4th to be the release date for my book.