Executive Summary
The aim of this report is to evaluate the business environment of the Chinese a... more Executive Summary The aim of this report is to evaluate the business environment of the Chinese automobile industry with particular reference to Chery automobile company. These gives a brief review of BRICS (acronyms for Brazil, Russia, India, China and South Africa). Then an analysis of the Chinese automobile industry’s external environment using the PESTEL was conducted. The study further used Porter’s five forces to compare the industry’s competitiveness in the global automobile market, also organisational culture theory are discuss in analysing the internal environment of Chery automobile with the view of assessing it. Conclusion and recommendation were given on strategic option opens to Chery automobile in its drive toward globalisation. The study found that the BRICS countries are forces to be reckoned with in the global automobile sector. It also found that there are sufficient evidences suggesting that the BRICS economy with surpass that of the United States and Europe by the year 2050. In relation to Chery, the analysis revealed that it is one of the leading automaker in China and it rate of globalisation is very fast. The company’s corporate culture has also worked well. Based on the analysis conducted it is recommended that among the strategic options open to Chery in its globalisation pursue is contract manufacturing, joint venture manufacturing, strategic alliance and licensing. Key words: BRICS, China Automobile Industry, Chery Motors.
Executive Summary
The aim of this report is to evaluate the business environment of the Chinese a... more Executive Summary The aim of this report is to evaluate the business environment of the Chinese automobile industry with particular reference to Chery automobile company. These gives a brief review of BRICS (acronyms for Brazil, Russia, India, China and South Africa). Then an analysis of the Chinese automobile industry’s external environment using the PESTEL was conducted. The study further used Porter’s five forces to compare the industry’s competitiveness in the global automobile market, also organisational culture theory are discuss in analysing the internal environment of Chery automobile with the view of assessing it. Conclusion and recommendation were given on strategic option opens to Chery automobile in its drive toward globalisation. The study found that the BRICS countries are forces to be reckoned with in the global automobile sector. It also found that there are sufficient evidences suggesting that the BRICS economy with surpass that of the United States and Europe by the year 2050. In relation to Chery, the analysis revealed that it is one of the leading automaker in China and it rate of globalisation is very fast. The company’s corporate culture has also worked well. Based on the analysis conducted it is recommended that among the strategic options open to Chery in its globalisation pursue is contract manufacturing, joint venture manufacturing, strategic alliance and licensing. Key words: BRICS, China Automobile Industry, Chery Motors.
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The aim of this report is to evaluate the business environment of the Chinese automobile industry with particular reference to Chery automobile company. These gives a brief review of BRICS (acronyms for Brazil, Russia, India, China and South Africa). Then an analysis of the Chinese automobile industry’s external environment using the PESTEL was conducted. The study further used Porter’s five forces to compare the industry’s competitiveness in the global automobile market, also organisational culture theory are discuss in analysing the internal environment of Chery automobile with the view of assessing it. Conclusion and recommendation were given on strategic option opens to Chery automobile in its drive toward globalisation.
The study found that the BRICS countries are forces to be reckoned with in the global automobile sector. It also found that there are sufficient evidences suggesting that the BRICS economy with surpass that of the United States and Europe by the year 2050. In relation to Chery, the analysis revealed that it is one of the leading automaker in China and it rate of globalisation is very fast. The company’s corporate culture has also worked well.
Based on the analysis conducted it is recommended that among the strategic options open to Chery in its globalisation pursue is contract manufacturing, joint venture manufacturing, strategic alliance and licensing.
Key words: BRICS, China Automobile Industry, Chery Motors.
The aim of this report is to evaluate the business environment of the Chinese automobile industry with particular reference to Chery automobile company. These gives a brief review of BRICS (acronyms for Brazil, Russia, India, China and South Africa). Then an analysis of the Chinese automobile industry’s external environment using the PESTEL was conducted. The study further used Porter’s five forces to compare the industry’s competitiveness in the global automobile market, also organisational culture theory are discuss in analysing the internal environment of Chery automobile with the view of assessing it. Conclusion and recommendation were given on strategic option opens to Chery automobile in its drive toward globalisation.
The study found that the BRICS countries are forces to be reckoned with in the global automobile sector. It also found that there are sufficient evidences suggesting that the BRICS economy with surpass that of the United States and Europe by the year 2050. In relation to Chery, the analysis revealed that it is one of the leading automaker in China and it rate of globalisation is very fast. The company’s corporate culture has also worked well.
Based on the analysis conducted it is recommended that among the strategic options open to Chery in its globalisation pursue is contract manufacturing, joint venture manufacturing, strategic alliance and licensing.
Key words: BRICS, China Automobile Industry, Chery Motors.