As VP Emerging Technologies at WPP, Andy is focused less on technologies themselves and more on the role they have, the problems they solve and the opportunities they create, the behaviours they change or require and the impact they have on people and the world around them. Andy spent 20 years at AKQA, founding the Creative Research & Development Team there in 1999 and developing pioneering and award-winning use cases for major clients with virtual and augmented reality, artificial intelligence, computer vision and connected physical spaces before moving into WPP in May 2020. He was a Cannes jury President in 2017, has presented for TedX and was included in an AdWeek list of the “The Top Creative Minds in Digi