David Bouchier is the Chief TV and Entertainment Officer at Virgin Media O2. David previously held this role at Virgin Media from August 2016 until June 2021. Responsible for all things TV and entertainment, David leads a dedicated team who look after content and programming across Virgin Media’s TV platform.

Prior to joining Virgin Media, David was a member of The Management Executive of BskyB in the UK, where he was responsible for handling the company’s investment in German pay TV, before moving to News Corporation as Managing Director of Programming for Sky Italia. He subsequently returned to the UK and set up his own pay TV broadcast businesses, creating a number of pay television channels.