Vendor Privacy Practices and Opt Outs

We offer free, accurate weather data thanks to personalized ads on our sites and apps. If you choose to upgrade, you enjoy an ad-free experience. You can check out our Privacy Policy for more details.

• We work with vendors for advertising purposes. These vendors use cookies and mobile advertising identifiers to direct and measure “personalized ads”, which are tailored to your likely interests based on your activities across some of the other apps and websites you use.
• We work with analytics vendors that use data collection technologies to track, analyze, and report data about the use of our websites or apps and to analyze and optimize the performance of the websites or apps.
• We work with technology vendors to support our apps and websites; for transparency, we list those vendors below.

This page lists opt-out options provided by our vendors as well as links for you to find information about their privacy practices. We may use these vendors for all or some of our apps and websites, and may use different vendors in specific regions.

The opt-outs described below may be device- or browser-specific and may not be available for all devices. The scope of the opt-outs is determined by each vendor. For example, if you opt out on your mobile device, you may continue to receive personalized advertising on your desktop computer or other devices. If you choose to opt out, you will still see ads, but the ads will not be personalized ads.

This page is updated periodically to reflect the most up-to-date information related to our vendors. It includes the current vendors operating on the latest versions of our apps but does not include vendors that operate on previous, older versions of our apps.

Please reference the following notes when reviewing our list of vendors below:

* These data vendors control the collection of data on our websites or apps. Please refer to their privacy policies linked below for more details.

** The following countries do not apply to these identified vendors, except for the vendor Sourcepoint, where they do apply. See each vendor below.

• Brazil
• Canada (Quebec only)
• China
• Columbia
• Dominican Republic
• European Economic Area (EEA) countries
• Peru
• Serbia
• Turkey
• United Kingdom

Industry Group Opt Outs

Some industry organizations offer centralized tools where you can opt out of the use of your data by multiple vendors at once. For more information about Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI) opt-out tools to assist you in managing choices for participating companies that use cookies, visit the following sites:

• The DAA’s  opt-out page
• The Digital Advertising Alliance of Canada's (DAAC’s)  opt-out page
• One of the EDAA’s country-specific  opt-out pages
• The NAI’s opt-out page

Also, the DAA offers AppChoices, a separate choice tool for users to exercise control over the collection and use of data through mobile applications for personalized advertising and other related uses. To exercise choice for participating companies, you can install the DAA's AppChoices application on your mobile device. Visit here for more information on DAA's AppChoices tool.