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If you have more advertising questions, you can contact AskMen.com's staff at:
PHONE:
514-908-2552
FAX:
514-843-3650
EMAIL:
advertising@askmen.com
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AskMen.com is, quite simply, the best site on which to target men:
BY THE NUMBERS
- 8.9 million unique readers a month
- 65 million page views
- 1 million monthly queries using search feature
- 14,000 articles archived on website
PROFILE
- Largest men's portal on the Web
- Excellent demographics
- Flexibility on ad campaign, budget and creative details
- Low ad rates
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AskMen.com's market share in the men's lifestyle category is 25%. Traffic stands at over 8.9 million readers/visitors a month, which produces 65 million page views.
Its average user spends nearly 4.5 minutes on the site every visit, browsing through over 10,000 features.
Partnerships with some of the leading companies on the Internet, such as AOL, MSN, SI.com, Lycos, Univision, Netscape, Infospace, Google, and AT&T;, have helped AskMen.com's growth.
AskMen.com has also benefitted from enormous media coverage via Time magazine, VH1, FOX News Channel, MSNBC, Washington Post, LA Times, New York Post, National Post, ABC News, and many more.
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Different clients have different needs and varying budgets. As a result, AskMen.com suggests minimum budgets, such as:
$5,000 for short-term campaigns (1 to 30 days)
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Past advertisers on AskMen.com include Bacardi, Jack Daniel's, ESPN, MGM, Universal Studios, Kenneth Cole, American Express, Frito Lay, Centrum, IBM, Motorola, British Airways, and many more.
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The average AskMen.com reader is 28 years old, has a college degree, is white-collar, and has a household income of $72,546.
Nearly 90% of AskMen.com’s readers are men -- the remaining 10% are curious women seeking to discover
more about men, and their habits and needs. 80% have a college education and 93% of AskMen.com readers have purchased something online in the past 6 months.
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Askmen.com has featured a wide variety of customized advertising campaigns, including movie promotions, product launches, branding impact campaigns, contest promotions, customer acquisition campaigns, and more.
Click "More Info" below for a few examples of very successful campaigns that appeared on AskMen.com, including the strategies and creatives used to achieve clients' objectives.
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AskMen.com is very flexible with ad-campaign proposals. The site offers a variety of ad formats and sizes, including rich media. Advertisers can run Eyeblasters, Unicast Interstitials, or even pop-unders. AskMen.com's standard banner ad sizes are 728x90, 300x600, 300x250, 250x250, and text links.
AskMen.com also provides a variety of other venues that advertisers can choose from.
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Where does AskMen.com get its exposure? How does it compare to Yahoo!?
Find the answers to some of the most frequently asked questions about advertising on AskMen.com.
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