		*Canada NewsWire*
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Attention News Editors:

You'll Never Guess Who Canada's Largest Site Is

    MONTREAL, March 5 /CNW/ - BCE's Sympatico.ca, Quebecor's Canoe.ca,
CanWest's Canada.com, TSN.ca, and MuchMusic.com are amongst the most visited
websites by Canadians. But when it comes to which Canadian Web property greets
the highest number of American visitors, free online men's magazine
http://www.AskMen.com has moved into the top podium after just 2 years of
operation, according to Nielsen//NetRatings.
    Online, AskMen is larger than Maxim, GQ, Esquire, Men's Health, and
Playboy. AOL and MSN.com rank amongst the 6,000 sites that tap into
AskMen.com's more than 5,000 articles, which aim to be not only entertaining,
but useful and practical as well. Canadian resorts and cities are featured
often. Amongst its 500 celebrity features, Canadians featured include
businessman Edgar Bronfman; singers Nelly Furtado, Shania Twain and Céline
Dion; actresses Pamela Anderson and Natasha Henstridge; models Estella Warren
and Linda Evangelista; DJ & producer Max Graham and hockey legends Wayne
Gretzky and Mario Lemieux.
    While 90 countries tuned in to watch Team Canada win gold, 150 countries
surfed their way to AskMen.com for fashion, career, health, sports, and dating
tips. Readers suggest topics and chat on its message board, Café AskMen,
spending more than 2 hours on the site every month. The 2-year-old venture has
greeted 90 million readers since its launch date. Serving 30 million page
views to 4.3 million readers every month, AskMen.com is Canada's Internet
ambassador and its largest export on the Web.
    Despite ranking as high as 292nd largest website in the world, you will
not see its ads during Hockey Night in Canada or on a billboard along the 401.
"We have yet to brand the company the way other online firms have attempted
to," offers President Ricardo Poupada. "Over 80% of our audience is American,
but stats reveal readers from South America, Europe, the Middle East,
Australia, the Far East, and North America" adds Poupada. "What is interesting
though," continues Corporate Development VP Ashkan Karbasfrooshan, "is that
most surfers have no clue where we are from. Some assume we are British
because that is where many of the top men's magazines are founded. Our outlook
is global, but we are Canadian at heart."

    AskMen.com: indeed True, North, Strong, and Free.




-30-

For further information: Ashkan Karbasfrooshan, VP Corporate 
Development, (514) 908-2552, ash@askmen.com

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