July 9, 2007 - We paid a visit to THQ's Southern California headquarters last week to see the E3 build of the company's star pinup, WWE SmackDown vs. Raw 2008. Guiding us along was the newly promoted Creative Manager Bryan Williams and his boss, the Senior Creative Manager (and familiar face to the IGN faithful) Cory Ledesma.

"This year it's all about playing like your favorite superstar," commented Williams. "Fighting styles and character-specific moves are what we really want to stress and that's a big deal for us. We have new strategies that haven't been in the game before and cool match-specific advantages based on style."

Bryan isn't kidding. When we selected the freshly-announced ECW legend Sandman and put him up against the smirk master Randy Orton, we could see the advantages of being a "Hardcore" wrestler in an ECW Extreme Rules match. Sandman's proficiency with weapons helped us own Orton all over the squared circle, while putting chairs on our opponent's neck or pulling off conchairtos added a little extra oomph.

As wrestling fans might expect, the Extreme Rules match is a heck of a lot of fun. Before a bout, users can select which weapons they want to bring with them as part of their setup menu, but that doesn't mean that they'll just appear randomly. Now when you reach under the ring, you can choose one of your items from an analog-controlled wheel; there's no randomization anymore. Even better is that there are new weapons joining old favorites; namely barbed-wired boards and breakable guitars. Expect nine weapon types in all.

Another new touch this year is the ability to interact with fans on all four sides of the ring. But grabbing signs or taking weapons isn't all you can do with them; they can also grab and interact with championship belts or the superstars themselves -- they can even your wrestler on the back or hold an opponent for you so that you can get in a couple of cheap shots.

Perhaps the more important fix, though, is found with the gameplay itself. Yuke's has made a number of mechanical tweaks for fluid action. The ability to run, for example, has been moved off of the buttons completely and is now performed by holding a shoulder button in conjunction with the left analog stick. Exiting the ring and jumping over the apron have been moved to a single button push as well.

"We wanted first-time players to be able to do what they want without having to learn a number of complicated maneuvers," remarked Ledesma. "In the past, we had something like three different buttons you had to push to dive out of the ring on top of somebody; that's hard for beginners. Now, if you want to jump onto your opponent just hit 'Square'' (or X on 360) and you can."

After playing with the new controls ourselves we can attest that the single-button system keeps the matches fluid and fast-paced. It also helps that the new submission system is analog-based as well. How much pressure you apply and how quickly you pump your arms around someone's neck is now entirely up to you -- as is your defense to it, as escaping a grapple is handled with the analog sticks as well. All in all, it's definitely an improvement over last year's edition.

Other new additions worth mentioning include a revamped finishing system that a gives you the option of storing a finisher for use as a style-specific finisher later on. So if, for example, you have a stored finisher with a brawler, when you activate it you'll throw a number of irreversible strikes -- or if you mount a dude on the mat, you can use UFC-style ground and pound punches and head-butts.