ELLIOTT BRYCE FOULKES
CIRCUIT
ELLIOTT BRYCE FOULKES: CIRCUIT
The collection Circuit is in one way a beautiful archive. The twentieth century in art saw many artists
re-sort and re-stage everyday things. It was perhaps the surrealists that brought the magic out of
the “marvellous” thing, the found object that they called art. By the end of the twentieth century we
had re-aestheticised the real. Duchamp was a little pissed off with the Pop artists who he felt had
stolen Dada experiments in the an-aesthetic and made them pretty again; by the end of the century
Jeff Koons and Haim Steinbach had made Warhol’s Brillo boxes look uninished.
Elliott Bryce Foulkes plays at the limit of these debates and seems in away to return the readymade
to the wall and painting (unlike Koons, Hirst’s vitrine or Steinbach’s shelf). One way that he does
this is by using design motifs, typographies and logos that come from the visual designer’s arsenal.
If the designers of the eighties borrowed heavily from minimalism and conceptualism Foulkes
borrows them back, through design but back to art. The to-ing and fro-ing is not linear though, like
postmodern histories, but in a characteristic mode of the contemporary, the work exists concurrently
in the past, present and future.
This is not necessarily new to art. The great archivist of art history, Aby Warburg, used to present
collections of images on walls much like Foulkes, in a form of visual essay that asked the viewer to
look for connections back and forth through time. For example Nike of Samothrace’s wings become
through the logo design of Carolyn Davidson the swoosh of the Nike shoe. If in 1971 Davidson was
still referring to the goddess of victory, how has that reference change over time? The idea of victory
may still be present under the surface or even formally the upward sweep suggests movement and
vitality. Warburg called this connection, shifting and perhaps “declassing” over time the “afterlife
of images”. In Circuit it is important to allow yourself, like a visual detective, to make links and ind
suggestions across and through the works.
So what is the position of irony and critique in this form of bricolage. Foulkes suggests, “I guess my
impetus is to uncover rather than to critique; to celebrate thingness and highlight the objecthood of
both the elevated and the overlooked.” There is no irony here, or parody, but really a general feeling
of equivalence and horizontality: the swoosh is no more or less than canonical Nike’s. In Polymath
the head of Aristotle becomes part of the collaged image but again, is this used in the same way
Apple might use the term genius or a law school might have Aristotle on the wall to just sign “old,
smart guy”? Warburg himself at the beginning of the twentieth century was not below looking
at visual merchandising, posters and advertising as part of looking at visual culture or images in
general. The images have a power that both advertising and art borrows from equally.
There is no doubt that Foulkes successfully brings this discussion back to art. As part of the joke in
this series, the “scribble” is used as a sign of art’s gesture but here stripped of any direct meaning.
The scribble neon on one hand reminds you of Tracey Emin’s scribbly handwritten neons but on
the other hand here they are brought back to those corporate logos that use a scribble to suggest
“creativity” (I seriously wonder whether this functions in exactly the same way in Emin’s work
actually). Art and design are artfully conlated in Circuit. It is the perfect art for a world in which art
can no longer really hold a privileged position, critically or culturally, against other cultural artefacts.
Circuit just manages to show this state of affairs without the usual dissembling.
Oliver Watts
Reverse Side: Map for Circuit, 2015, Ink on Roomsheet, 29.7 x 42cm
O5 FEBRUARY - O7 MARCH 2O15
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