It has taken a very short time for artificial intelligence application ChatGPT to have a disruptive effect on journalism. A technology columnist for the New York Times wrote that a chatbot expressed feelings (which is impossible). Other media outlets filled with examples of “Sydney” the Microsoft-owned Bing AI search experiment being “rude” and “bullying” (also impossible). Ben Thompson, who writes the Stratechery newsletter, declared Sydney gave him the “most mind-blowing computer experience of my life” and deduced the AI was trained to elicit emotional reactions – and it seemed to have succeeded.