the founder of Palomar Group AI. Afonsky has spent the past 20 years of his career focusing on data and advanced analytics for retail shopping and consumer products in a variety of industries, from gas stations to video game retailers, the cosmetics industry, and high-end fashion. His roles often included helping these businesses obtain data through “customer-centric retailing,” or customer loyalty and purchase history, to help businesses better market to their customers. Here Afonsky elaborates on his background in customer data, how cannabis differs from other industries, and the role of artificial intelligence (AI) in the cannabis industry.