Over the past several years, online apps have broken traditional barriers to accessing the sharemarket. Thanks to advances in technology, new investors can now access the ASX with a few clicks (or swipes). The cost also pales in comparison to what it was under conventional brokers, and parcel sizes are more accessible than ever.

Unsurprisingly, this new investing landscape has spawned a range of online neo-brokers in Australia and abroad. However, many have sought to lean into our nation's speculative culture. As a result, many first-time Aussie