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    B2B (Review and Analysis of Cunningham's Book)
    B2B (Review and Analysis of Cunningham's Book)
    B2B (Review and Analysis of Cunningham's Book)
    Ebook44 pages42 minutes

    B2B (Review and Analysis of Cunningham's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy".

    This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act and get involved, becoming a leader and pioneer rather than a second rate follower. Amongst the many advantages to B2B the book lists e-commerce, the speed and quality of communication between firms, the reduction of transactional expenses and the increased buying power of the two firms.  This summary helps you take immediate action by outlining the steps you need to take. B2B is a really indispensible guide to incorporating B2B e-commerce into your company’s strategy. 

    Added-value of this summary: 
    • Save time 
    • Understand the key concepts 
    • Increase your business knowledge

    To learn more, read "B2B" and discover how to go about things the right way, and fast.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806224934
    B2B (Review and Analysis of Cunningham's Book)

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      Book preview

      B2B (Review and Analysis of Cunningham's Book) - BusinessNews Publishing

      Book Presentation

      B2B by Michael Cunningham

      Summary of B2B (Michael Cunningham)

      Book Abstract

      MAIN IDEA

      The advantages of business-to-business (B2B) e-commerce are so compelling and the potential rewards so obvious that this literally may become the last frontier in the business world. At stake will be the trillions of dollars of business which will be transacted by businesses over the Internet in the next few years.

      The imperative, therefore, is to get involved in B2B commerce. In such a dynamic and fluid marketplace, best practices are evolving rapidly. The business organization that waits until a clear path becomes clear will find by that stage, its competitors will already be firmly entrenched. In other words, since everyone is learning how to do B2B successfully in real time as they go along, it’s getting actively involved in the game that counts rather than waiting until things settle down.

      In the final analysis, B2B isn’t anything new. What is new is the speed at which better and more effective communication links are being built between firms. That empowers B2B to reduce transactional expenses, aggregate buying power and exploit the efficiencies of digital marketplaces. In short, B2B is the greatest opportunity yet in online business.

      About the Author

      MICHAEL CUNNINGHAM is the founder and CEO of Harvard Computing Group, an international business and technology consulting firm. He is a sought after speaker for international events and a regular author of articles about Web business and

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