Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    From $11.99/month after trial. Cancel anytime.

    Business Plans Handbook: Wine Businesses
    Business Plans Handbook: Wine Businesses
    Business Plans Handbook: Wine Businesses
    Ebook809 pages3 hours

    Business Plans Handbook: Wine Businesses

    By Gale and Cengage

    5/5

    ()

    Read preview

    About this ebook

    Business Plans Handbooks are collections of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, this Handbook presents sample plans taken from businesses in the Accounting industry -- only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and, financial specifics.
    LanguageEnglish
    PublisherCengage Learning - Gale
    Release dateNov 3, 2013
    ISBN9781535820318
    Business Plans Handbook: Wine Businesses

    Read more from Gale

    Related to Business Plans Handbook

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • UNLIMITED

      KITTIES & CAPPUCCINOS

      Aug 6, 2021

      ACUP of coffee, a slice of cake and a chat with your best friend at your favourite café – that’s basically all you need for a relaxing afternoon. But at this café there’s an extra ingredient to enhance the feel-good factor: a furry feline is likely t

      2 min read

    • UNLIMITED

      The Start-Up Dilemma: How Entrepreneurs Can Thrive in Today's Economic Climate

      Dec 17, 2019

      With economic uncertainty continuing to rise, the American entrepreneur may feel discouraged when it comes to starting, owning or running a small business. There are a multitude of factors that play into these feelings of doubt, such as the probabili

      4 min read

    • UNLIMITED

      You’ve Just Sold Your Business for Millions. Now What?

      Oct 21, 2021

      For the past three years, I’ve helped approximately 20 business owners develop a financial plan for their wealth after selling a business. It may seem paradoxical, but I’ve found that managing their wealth after the sale is often more complex than wh

      4 min read

    • UNLIMITED

      Checklist Of What You Need To Get Funding

      May 6, 2022

      Looking for funding? In addition to thinking carefully about the amount of equity or shares you are willing to give away to potential investors or business partners, you will need certain documents. Please note that what follows is a general list, an

      2 min read

    • UNLIMITED

      4 Steps to Effectively Transition or Sell Your Business

      Jun 17, 2019

      Did you know 70% to 80% of middle-market, closely held businesses put on the market do not sell? And 83% of businesses lack a formal, written transition plan? I've had many discussions with middle-market business owners about planning for the future

      3 min read

    • UNLIMITED

      Financial Health Checklist for Small Business Owners

      Jun 29, 2021

      If you’re a small-business owner, you know that the daily decisions you make impact your bottom line. Are you exercising the same care for your finances that you apply to the services you offer your clients? The following is a checklist you can use t

      1 min read

    • UNLIMITED

      Warning: Your Business Is Not a Retirement Fund!

      Dec 11, 2021

      I often receive inquiries from business owners seeking to increase their company’s profitability, margin, etc. Many of them view the business as their retirement plan. Although it’s an asset you could use to fund your retirement, I believe focusing o

      5 min read

    • UNLIMITED

      A Profitable Venture

      Dec 31, 2019

      A Profitable Venture
      3 min read

    • UNLIMITED

      Fund a Home Business!

      Oct 18, 2019

      Fund a Home Business!
      9 min read

    • UNLIMITED

      3 Ways to Increase the Enterprise Value of Your Family Business

      Aug 31, 2022

      Many entrepreneurs focus on revenue, innovation and people to lead their enterprise forward in the future – but business tends to get in the way.  Finding, recruiting and hiring talent, maintaining relationships with key customers and vendors, dealin

      3 min read

    • UNLIMITED

      Start Off Your New Year with a Business Check-Up

      Dec 29, 2022

      The beginning of a new year is a great time to give your business its annual “Check Up.” With a simple overview of key business areas, you will set your business up for greater success in the new year. Here are several areas to start with: Financial

      2 min read

    • UNLIMITED

      Start Off Your New Year with a Business Check-Up

      Dec 29, 2022

      The beginning of a new year is a great time to give your business its annual “Check Up.” With a simple overview of key business areas, you will set your business up for greater success in the new year. Here are several areas to start with: Financial

      2 min read

    • UNLIMITED

      To Succeed, Small-Business Owners Need to Put Their Own Finances First

      May 8, 2020

      In today's rapidly changing and unpredictable economic landscape, small businesses are under constant pressure. This entails planning for the future or any surprises along the way. No one could have predicted the worldwide spread of COVID-19 and the

      3 min read

    • UNLIMITED

      New Business Checklist

      Oct 18, 2019

      New Business Checklist
      4 min read

    • UNLIMITED

      Biz Start-Up Guide: Step 3 Make Plans Think Through Important Aspects of Your Future Home Business

      Sep 29, 2022

      Order at https://homebusinessmag.com/home-based-business-guide/ You know what type of business you want to go into, and that's a great start. You probably can't wait to begin. But before you do, it's essential to make plans. You need to think through

      11 min read

    • UNLIMITED

      Startup Guide!

      Dec 31, 2019

      Startup Guide!
      4 min read

    • UNLIMITED

      An Aggressive Growth Plan

      Nov 1, 2019

      In late August of this year, Presidio Investors provided a $75 million private equity investment that merged 15 independent smart home design-build firms across the United States, creating Bravas LLC. The investment launched a national network of lux

      4 min read

    • UNLIMITED

      Starting Up

      Jun 17, 2022

      Starting Up
      4 min read

    • UNLIMITED

      Time For A Business Performance Review

      Dec 9, 2019

      As the end of the year approaches, it is important to look back and assess how well your farming enterprise has performed. A business performance review serves as a benchmark to evaluate an operation’s trading performance from one year to the next, a

      2 min read

    • UNLIMITED

      Snippets

      Apr 22, 2019

      Snippets
      4 min read

    Related categories

    Reviews for Business Plans Handbook

    5/5

    2 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Business Plans Handbook - Gale

      Business Plans Handbook

      Business Plans Handbook, A Compilation of Business Plans Developed by Individuals Throughout North America

      ISBN-13: 9781410365262

      © 2017 Gale, Cengage Learning

      While every effort has been made to ensure the reliability of the information presented in this publication, Gale, a part of Cengage Learning, does not guarantee the accuracy of the data contained herein. Gale accepts no payment for listing; and inclusion in the publication of any organization, agency, institution, publication, service, or individual does not imply endorsement of the editors or publisher. Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be corrected in future editions.

      ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced or distributed in any form or by any means, except as permitted by U.S. copyright law, without the prior written permission of the copyright owner.

      This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information.

      For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253.

      For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions.

      Further permissions questions can be emailed to permissionrequest@cengage.com

      Gale, a part of Cengage Learning

      27500 Drake Rd.

      Farmington Hills, MI 48331-3535

      Printed in the United States of America

      1 2 3 4 5 6 7 20 19 18 17 16

      Contents

      Highlights

      Introduction

      Business Plans

      The Wine Bistro

      Wine Seller Cellar

      Wine Portfolio Inc.

      North Coast Wines

      Appendixes

      Appendix A

      Business Plan Template

      Appendix B

      Associations

      Consultants

      SBA Regional Offices

      Small Business Development Centers

      Service Corps of Retired Executives Offices

      Venture Capital & Financing Companies

      Appendix C

      Glossary of Small Business Terms

      Highlights

      Business Plans Handbook (BPH) is a collection of business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure, and compose their own business plans, this volume presents sample plans for the following businesses:

      The Wine Bistro

      Wine Seller Cellar

      Wine Portfolio Inc.

      North Coast Wines

      Features and Benefits

      This volume offers many features not provided by other business planning references including:

      Business plans that represent an attempt at clarifying (for themselves and others) the reasons that the business should exist or expand and why a lender should fund the enterprise.

      Extensive financial documentation required to solicit funding from small business lenders. You will find examples of Cash Flows, Balance Sheets, Income Projections, and other financial information included with the textual portions of the business plans.

      A directory section that includes listings for venture capital and finance companies, which specialize in funding start-up and second-stage small business ventures, and a comprehensive listing of Service Corps of Retired Executives (SCORE) offices. In addition, the Appendix also contains updated listings of all Small Business Development Centers (SBDCs); associations of interest to entrepreneurs; Small Business Administration (SBA) Regional Offices; and consultants specializing in small business planning and advice. It is strongly advised that you consult supporting organizations while planning your business, as they can provide a wealth of useful information.

      A Small Business Term Glossary to help you decipher the sometimes confusing terminology used by lenders and others in the financial and small business communities.

      A Business Plan Template which serves as a model to help you construct your own business plan. This generic outline lists all the essential elements of a complete business plan and their components, including the Summary, Business History and Industry Outlook, Market Examination, Competition, Marketing, Administration and Management, Financial Information, and other key sections. Use this guide as a starting point for compiling your plan.

      Introduction

      Perhaps the most important aspect of business planning is simply doing it. More and more business owners are beginning to compile business plans even if they don't need a bank loan. Others discover the value of planning when they must provide a business plan for the bank. The sheer act of putting thoughts on paper seems to clarify priorities and provide focus. Sometimes business owners completely change strategies when compiling their plan, deciding on a different product mix or advertising scheme after finding that their assumptions were incorrect. This kind of healthy thinking and re-thinking via business planning is becoming the norm. The editors of Business Plans Handbook (BPH) sincerely hope that this publication is a helpful tool in the successful completion of your business plan, no matter what the reason for creating it.

      New Business Opportunities

      This publication offers business plans created by real people. BPH provides actual business plans written by entrepreneurs engaged in creative endeavors within the same industry. The business and personal names and addresses and general locations have been changed to protect the privacy of the plan authors.

      Comprehensive financial documentation has become increasingly important as today's entrepreneurs compete for the finite resources of business lenders. Our plans illustrate the financial data generally required of loan applicants, including Income Statements, Financial Projections, Cash Flows, and Balance Sheets.

      Enhanced Appendixes

      In an effort to provide the most relevant and valuable information for our readers, we have updated the coverage of small business resources. For instance, you will find a directory section, which includes listings of all of the Service Corps of Retired Executives (SCORE) offices; Small Business Development Centers (SBDCs); Small Business Administration Regional Offices; venture capital and finance companies, which specialize in funding start-up and second-stage small business enterprises; associations of interest to entrepreneurs; and consultants, specializing in small business advice and planning. In addition, you will find a comprehensive glossary of business terms to help the small business planner navigate the sometimes confusing language of entrepreneurship. For your reference, we have also reprinted a business plan template used by small business counselors, which provides a comprehensive overview of the essential components of a business plan.

      Comments Welcome

      Your comments on Business Plans Handbook are appreciated. Please direct all correspondence, suggestions for future volumes of BPH, and other recommendations to the following:

      Project Editor

      Business Plans Handbook

      Gale, a part of Cengage Learning

      27500 Drake Rd.

      Farmington Hills, MI 48331-3535

      Phone: (248)699-4253

      Toll-Free: 800-877-GALE

      www.gale.com

      Wine Businesses: The Wine Bistro

      BUSINESS PLAN

      3700 Johnston Boulevard

      Springfield, Missouri 65804

      Thanks to this plan, the restaurant owner received $35,000 in an operating loan and $30,000 in a term loan. The business is a bistro and wine bar offering customers first-rate food and wines along with a comfortable, elegant atmosphere in which to dine, meet friends, or have a drink after work.

      EXECUTIVE SUMMARY

      We are seeking $35,000 in an operating loan and $30,000 in a term loan. The owner will provide $15,000 in equity.

      After almost 15 years in the restaurant business, Mr. Roberts is looking to open a conveniently located bistro and wine bar that will offer its lucky customers first-rate food and wines along with a comfortable yet elegant atmosphere in which to dine, meet friends, or have a drink after work.

      Mr. Roberts has found an excellent spot strategically located in downtown Springfield. The restaurant will be within walking distance of two courthouses, several large office buildings, as well as many downtown businesses. Two up-scale hotels are located nearby: one with 198 rooms is located one half block away while the Best Western Hotel is only a block and a half away.

      Mr. Roberts plans to take over a location that was previously a restaurant. The owner of the building will sell the equipment and furnishings at a discount. The previous business closed due to a change of priorities of the previous owner. The restaurant has been closed for three months.

      The restaurant is projected to generate $100,000 in profits before taxes in the first year, after owner's draw.

      THE BUSINESS

      Mission Statement

      Our goal at the Wine Bistro is to bring to the Springfield area a restaurant that will provide excellent food and wine at a reasonable price in a comfortable but refined atmosphere. In the summertime, patrons can dine outside in one of two patios—either the all non-smoking patio, or downwind in the cigar lounge.

      Customers will find the bistro conveniently located in the center of the downtown area near two courthouses. It will be an excellent place for business people and lawyers located nearby to come for a delicious lunch and a good quality glass of wine. It will be an appropriate place to take clients: the perfect place for a lunch meeting.

      Description

      The Business at a Glance

      Legal Name: The Wine Bistro

      Type: Service

      Product/Service: Restaurant and wine bar

      Form: Corporation, not yet registered

      Status: Start-up

      Ownership: 100% by Mr. Roberts

      Facility: 12,000 square feet on two floors plus patio in the summertime

      The Products and Services

      The Wine Bistro will offer clients high-end dining at a reasonable price. We will have 40 seats, plus two patios in the summertime with up to 50 more seats.

      When customers enter the restaurant in the foyer, there will be a comfortable couch and coffee table where people can wait for a table or for their friends. Once inside the restaurant there is a bar with a large picture window and ten bar stools where patrons can also wait for a table or just have a drink after work. On the main level past the bar there is room for ten seats at three or four tables. Upstairs there is an L shaped dining area, with two sections. One section has five tables, while the other has four to five tables, for a total of 40 seats. The restaurant is broken up into smaller areas that allow the customer more intimate dining and chatting with friends.

      Unique Selling Proposition

      Our first priority is quality and presentation of the food. We will use the freshest local ingredients. For example, many of our cheeses will come from the local dairy, while we shop at the local Farmer's Market for fresh produce.

      In the summer we will operate two patios. It will be the only place in Springfield with a non-smoking patio and also an outdoor cigar lounge.

      Strategy

      Our strategy will rely on the experience and proven track record of Mr. Roberts. We will take over a location where previously a restaurant was operated. Unlike the previous owner of the restaurant, we will bring to the venture experience, commitment, a sufficient amount of capital, and local goodwill.

      The owner of the building bought the restaurant equipment and the fixtures from the previous tenant. We will be able to purchase these at a discount. The owner is interested in finding a new tenant for the location and has committed to waiving the first month's rent and will contribute to initial advertising.

      Regulations

      We will need a liquor license. There is already an existing license from the previous owners. We can use the old license for 90 days. We will be able to get our own license during this time. There will be no interruption in coverage.

      THE MARKET

      Market Overview

      Though there are three other restaurants in Springfield that offer high-end dining, the Springfield area is large enough to comfortably support another restaurant offering high-quality food and service.

      A key way we will reach our market is through our excellent location. There are two courthouses nearby; one is two blocks away while the other is three blocks away. Within walking distance is a regional building, the Centre (a large theatre), a new theatre soon to be opened called the Theatre, and a Mutual Life branch with about 100 employees. The Sheridan, a 198-room hotel, is only half a block away, while the Best Western Hotel is only one-and-a-half blocks away. There are many local shops nearby. The Farmer's Market is close by, and also a small mall and fitness center.

      Key Market Trends

      As the baby boom generation continues to age, and their children grow up, baby boomers have more free time and money to go out to dinner. Fast-food restaurants, the domain of young families, have fallen out of favor as many boomers now demand more nutritional, higher-quality food. Fine dining allows people to socialize and relax as they meet friends over excellent food and a fine glass of wine.

      Competition

      Our direct competitors consist of the following:

      The Salmon Bar serves nouveau cuisine with low prices but very small portions. They have only been open 8 months but people haven't been very receptive to it.

      LaCosta is part of a chain of restaurants. They have reasonable prices and serve reasonable food. They have close to 200 seats in a Mediterranean-style dining room. They offer a fair wine list that is relatively expensive. The food is consistently middle-of-the-road while the service isn't very consistent.

      The Seafood Place is a well-known restaurant with a good reputation. It's been in business for 15 years. It's located right downtown. It offers good food at about the same price that we will have. They have a small wine list. They only have 60 seats.

      Fine Dining in Springfield

      Competitive Analysis

      The Wine Bistro will offer its clients consistently excellent food and service, along with an exceptional wine list. The staff will be knowledgeable about wines and be able to suggest the best wines to go with a particular meal. Unlike the Salmon Bar where servings are artistic but meager, we will offer our clients the aesthetics of food as well as high-quality taste and reasonable portioning.

      LaCosta, which is part of a chain of restaurants, is less able to control the quality of food and service. As owner/operator, Mr. Roberts will be able to monitor all aspects of the restaurant and ensure high quality. Regulars of our establishment will get to know him and the staff and will enjoy a friendly atmosphere that may be missing from a chain restaurant.

      The Seafood Place is an example of a successful Springfield restaurant. However, it can only offer 60 seats. We can benefit from the Seafood Place clients who may be looking for variety in their dining experience.

      MARKET STRATEGY

      Marketing Plan

      The Wine Bistro will look to a particular segment of the community for customers. Perhaps our strongest advantage is our location in the business area of Springfield. We will build on the customers that Mr. Roberts has developed over many years in the business. For new customers our food and service will speak for itself; people will return based on the quality of experience of their first meal at the Wine Bistro.

      We intend to become a recognized and active participant in the local community. Already, from working and living in the area, Mr. Roberts is well known in the community. The Wine Bistro will build on this and take an active part in promoting the well being of the area by hiring locally trained chefs, graduates from local colleges, and by buying locally. There is a strong sense of community in Springfield from which we can all benefit.

      Market Positioning

      Our position in the market will be entry-level fine dining. The atmosphere will be a casual yet refined atmosphere. People will feel comfortable coming for dinner but they will also feel that they are going somewhere special. Though there will be no dress code, no one will feel overdressed if they decide to dress for a special occasion.

      Pricing Strategy

      In the Springfield area we will lean towards a higher end price. Though we will be less expensive than LaCosta, we will be positioned in the mid to high-end range. However, customers will be able to taste the value in each dish we serve. We will use only premium ingredients. Food costs will be a third of the price of each plate.

      Advertising and Promotion

      We will have a grand opening party to promote the opening of the restaurant. We will do a direct mailing of 1,000 names, addresses, and e-mails that Mr. Roberts has collected from previous customers. We will also contact lawyers from offices located around the courthouses, as well as local businesses. We have allocated $1,500 for the Grand Opening Party and mailing. The Grand Opening will consist of an open house where people will be invited to visit the restaurant, meet Mr. Roberts, and the chef. During this event, hors d'oeuvres and wine and beer will be served.

      The owner of the building has committed to doing some advertising for the Grand Opening as well.

      Also, as an annual event we will be holding the Big Brothers Gala Event. This is a fundraiser for the organization with contributors paying $200 a plate. This gives us a chance to support an important organization, as well as giving the restaurant high exposure in the community. The dinner takes place in late February giving us a boost during the slow season.

      Restaurant Loading Forecast December 2001 Loading Forecast

      Enjoying the preview?
      Page 1 of 1
      pFad - Phonifier reborn

      Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

      Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


      Alternative Proxies:

      Alternative Proxy

      pFad Proxy

      pFad v3 Proxy

      pFad v4 Proxy