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    Disruptive Innovation
    Disruptive Innovation
    Disruptive Innovation
    Ebook29 pages29 minutes

    Disruptive Innovation

    By IntroBooks Team

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    About this ebook

    The term 'Disruptive Innovation' was given in the year 1995 by
    Clayton M. Christensen and is regarded as one of the most
    influential and important innovations of the 21st century.
    Disruptive Innovation refers to the innovation which helps in
    creating new market and value network in place of the existing
    market and value network which leads to the disruption of the
    market-leading firms, alliances, and products that had already
    been established earlier. Each and every innovation cannot be
    regarded as a disruptive innovation even if they are bringing
    about change in the existing system.
    In accordance with the 'Theory of Disruptive Innovation'
    disruptive innovation has been classified into two types-
    "low-end disruption" and "new-market disruption." The low-end
    disruption is a type of disruption which occurs when the
    changes within the product take place at a higher rate than the
    customers are able to adapt to the changes made within the
    product. The new-market disruption occurs when a new
    product emerges in the market that has not been served
    earlier by any of the incumbents of the industry and which fits
    itself within the new or emerging market segment.
    The process of disruptive innovation is considered important for
    business leaders because of the benefits that it provides to the
    customers of the market. A disruptive innovator provides the
    products at a favorable price to its customers as well as years
    at creating a new and improvised value of his/her product by
    making additional changes in the product. The process of
    disruptive innovation has been proven beneficial for executives
    also.
    The first disruptive innovation was encountered by the human
    beings in around 10,000 BC in the Middle East, and since
    then it has continued to take place.

    LanguageEnglish
    PublisherIntroBooks
    Release dateNov 6, 2019
    ISBN9781393646112

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      Book preview

      Disruptive Innovation - IntroBooks Team

      Disruptive Innovation

      IntroBooks #548

      readintrobooks.com

      Copyright © 2018 IntroBooks

      ALL RIGHTS RESERVED.

      Preface

      The term ‘Disruptive Innovation’ was given in the year 1995 by Clayton M. Christensen and is regarded as one of the most influential and important innovations of the 21st century. Disruptive Innovation refers to the innovation which helps in creating new market and value network in place of the existing market and value network which leads to the disruption of the market-leading firms, alliances, and products that had already been established earlier. Each and every innovation cannot be regarded as a disruptive innovation even if they are bringing about change in the existing system.

      In accordance with the ‘Theory of Disruptive Innovation’ disruptive innovation has been classified into two types- low-end disruption and new-market disruption. The low-end disruption is a type of disruption which occurs when the changes within the product take place at a higher rate than the customers are able to adapt to the changes made within the product. The new-market disruption occurs when a new product emerges in the market that has not been served earlier by any of the incumbents of the industry and which fits itself within the new or emerging market segment.

      The process of disruptive innovation is considered important for business leaders because of the benefits that it provides to the customers of the market. A disruptive innovator provides the products at a favorable price to its customers as well as years at creating a new and improvised value of his/her product by making additional changes in the product. The process of disruptive innovation has been proven beneficial for executives also.

      The first disruptive innovation was encountered by the human beings in around 10,000 BC in the Middle East, and since then it has continued to take

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