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    The Observer Effect
    The Observer Effect
    The Observer Effect
    Ebook72 pages31 minutes

    The Observer Effect

    By Mounir Fatmi

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    About this ebook

    "The exhibition we are now presenting, The Observer Effect, brings together a series of recent productions through which the artist explores new ways of creating from paradigmatic elements that have been present in his work: analog technology and the written word. The title refers to the theory of quantum physics by which the observer influences the observed matter. Something similar to what is known in psychology as the Hawthorne effect that establishes modifications in the behavior of individuals in response to the self-awareness of being observed.
    Similarly, Marcel Duchamp declared: "I sincerely believe that painting belongs to both the spectator and the artist." With these references, mounir fatmi asks the viewer to submit to observation in an unusual way; look and be seen from another point of view, transforming and altering the works in a game of reciprocity.
    In The Observer Effect, mounir fatmi presents a journey full of traps; an austere space in which the viewer is confronted with works that question the power of the image and encourage reflection on the harmful effects of hegemonic discourses on history, interpretation, memory and identity."

    LanguageEnglish
    PublisherMounir Fatmi
    Release dateOct 29, 2021
    The Observer Effect
    Author

    Mounir Fatmi

    mounir fatmi is a visual artist born in Tangier, Morocco in 1970. He constructs visual spaces and linguistic games. His work deals with the desecration of religious objects, deconstruction, and the end of dogmas and ideologies. He questions the world and plays with its codes and precepts under the prism of architecture, language and the machine. He is particularly interested in the idea of the role of the artist in a society in crisis. mounir fatmi's work offers a look at the world from a different glance, refusing to be blinded by convention. He brings to light our doubts, fears and desires.He has published several books and art catalogs including: The Kissing Precise, with Régis Durand, La Muette edition, Brussels, 2013, Suspect Language, with Lillian Davies, Skira edition, Italy, 2012, This is not blasphemy, in collaboration with Ariel Kyrou, Inculte-Dernier Marge & Actes Sud edition, 2015, History is not Mine, SF Publishing, Paris, 2015, and Survival Signs, SF Publishing, Paris, 2017. He has also participated in the collective book, Letter to a young Moroccan, edition Seuil, Paris, 2009.He has participated in several solo and collective exhibitions in museums and galleries around the world including: Mamco, Geneva, The Picasso Museum, Vallauris, Centre Georges Pompidou, Paris, The Brooklyn Museum, New York, N.B.K., Berlin, Palais de Tokyo, Paris, MAXXI, Rome, Mori Art Museum, Tokyo, Museum on the Seam, Jerusalem, Moscow Museum of Modern Art, Moscow, Mathaf Arab Museum of Modern Art, Doha, the Hayward Gallery, London, the Art Gallery of Western Australia, the Victoria & Albert Museum in London, and the Van Abbemuseum in Eindhoven.His installations have been selected in biennials such as the 52nd and the 57th Venice Biennial, the 8th biennial of Sharjah, the 5th Dakar Biennial, the 2nd Seville Biennial, the 5th Gwangju Biennial and the 10th Lyon Biennial, the 5th Auckland Triennial, Fotofest 2014, Houston, the 10th and 11th Bamako Encounters, as well as the 7th Biennale of Architecture in Shenzhen.mounir fatmi was awarded several prizes such as the Cairo Biennial Prize in 2010, the Uriöt prize, Amsterdam, the Grand Prize Leopold Sedar Senghor of the 7th Dakar Biennial in 2006 as well and he was shortlisted for the Jameel Prize of the Victoria & Albert Museum, London in 2013.

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      Book preview

      The Observer Effect - Mounir Fatmi

      Forward

      ADN Galeria presents the fourth solo exhibition of mounir fatmi, an artist whose artistic work and research focuses mainly on language, architecture and the machine.

      The exhibition, entitled The Observer Effect, will be open next March 20, 2021, from 11:00 to 15:00.

      The exhibition we are now presenting, The Observer Effect, brings together a series of recent productions through which the artist explores new ways of creating from paradigmatic elements that have been present in his work: analog technology and the written word. The title refers to the theory of quantum physics by which the observer influences the observed matter. Something similar to what is known in psychology as the Hawthorne effect that establishes modifications in the behavior of individuals in response to the self-awareness of being observed. Similarly, Marcel Duchamp declared: I sincerely believe that painting belongs to both the spectator and the artist. With these references, mounir fatmi asks the viewer to submit to observation in an unusual way; look and be seen from another point of view, transforming and altering the works in a game of reciprocity.

      The installation Already Dead 01 has been specially made for this space. For it, he uses VHS tapes, an obsolete medium to copy and transmit images, creating a black stain that spreads through the walls and the floor of the room invading the spectator's space and creating a kind of hallucinated dimension with which he must face. The VHS, freed here from its original function, works as an element of distortion and abstraction that questions the notions of media exposure and mass reproduction developed by Guy Debord in his book The society of the spectacle, and with the reproduction and repetition techniques used by movements like pop art and minimalism. Already Dead 01 questions the ways in which contemporary art examines the relationship between image and society, warning about the ability to manipulate images on the viewer.

      Other pieces made from the VHS material occupy the entrance space. It is the Propaganda series that, like monochrome paintings, explore the relationships between communication and propaganda. This project is based on how the origin of mass communication coincided with the popularization of video recording, which managed to enter millions of homes reaching the consciousness of a huge number of viewers.

      Another common technological material in fatmi's work is coaxial cable with its clamps. An example of this is the sculpture Racines 08, a wall relief made with white antenna cable used by the artists to represent the decorative ornamentation of traditional Islamic art and at the same time to Jackson Pollock's dripping paintings. This work presents an aesthetic trap to the viewer who is lost in the entanglement of the cable in which beginnings and ends are

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