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Earn It: Unconventional Strategies for Brave Marketers
By Steve Pratt
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About this ebook
Stand out from the crowd to find your unique audience
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques-paying for ad space and trying to pop up on the
Author
Steve Pratt
STEVE PRATT is the founder of The Creativity Business, which offers consulting, workshops, and keynotes to help companies develop differentiated content, marketing, and messaging that earns attention. Steve is also the cofounder of the world’s first branded podcast agency, Pacific Content. Named one of Entrepreneur’s 100 Brilliant Companies, Pacific Content worked predomi- nantly with US-based brands, including Ford Motor Company, Audible, BMW, the New York Times, Dell Technologies, Face- book, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian. Pacific Content was started from scratch in 2014 and was acquired by Rogers Communications in 2019. Rogers ran the company until 2024. Prior to embarking on his entrepreneurship journey, Steve was the director of digital audio at the Canadian Broadcast- ing Corporation (CBC), where he ran a content innovation lab, launched one of the world’s first legal music podcasts in 2005, and grew a highly engaged online community at CBC Radio 3. Steve originally learned how to earn attention by producing television, working in genres ranging from music to children’s programming and entertainment journalism to local news. Steve lives in Vancouver, Canada, with his wife, Debbie, and three kids, Cedar, Dawson, and Charlotte.
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Earn It - Steve Pratt
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