Juhi is among India's most coveted screenwriters. She started her career as a freelance illustrator with The Times of India. She has previously been the creative director at leading advertising agencies including McCann and Bates. She made her feature debut by writing the story, screenplay, and dialogues for the romantic comedy Vicky Donor directed by Shoojit Sircar. In addition to winning several awards for Best Story, she was also awarded the IRDS Film award for social concern for Vicky Donor. She continued to collaborate with Shoojit Sircar, writing dialogues for political thriller Madras Cafe, the screenplay for the comedy drama Piku, screenplay and dialogues for the feature October and the dramedy Gulabo Sitabo. Juhi received two National Awards for Best Screenplay and Best Dialogue for Piku, which starred Deepika Padukone, Amitabh Bachchan, and Irrfan Khan. In 2017, she wrote the Hindi dialogues for the critically-acclaimed film The Song of Scorpions starring Irrfan Khan. Juhi has written the dialogues for The Sky is Pink, directed by Shonali Bose and starring Priyanka Chopra. She received the Filmfare award for Best Dialogues for the feature film Gulabo Sitabo, starring Amitabh Bachchan and Ayushmann Khurrana, available worldwide on Amazon Prime Video. She has written dialogues for a feature script written by Sonia Bahl for Fox Star Studios, and most recently wrote the story for the popular Amazon Prime thriller Hush Hush. Juhi is currently developing a few films with leading production houses.