Just because this show is on in the dead of the afternoon, don't dismiss it as lightweight. This show is a hit and has had such a long run because it is intelligent and does not rely on stupid stunts or gimmicks. Thirty seconds to produce a word from nine randomly picked letters is difficult to say the least, and the numbers game is even harder. It's one of the programs I miss most since moving to Canada. Sure Whiteley's jokes are bad, but that is part of the fun. In a TV world where shows like Survivor and Temptation Island get all the attention and millions of viewers, it's great that there are still some programs that need some brain power to get prizes. I'm not surprised that Countdown has lasted so long.