To the previous poster, justsomeregularguy, who equivocates the producers of this film to multinational corporations, please explain to me how this documentary has made tens of billions of dollars per annum, like a multinational worth their salt does. Your whole argument, and your anger over a certain type of filmmaker or person fails with a fallacy of that caliber. Read Adorno's The Culture Industry and get over it.

I am SO sick and tired of people accusing any and all director or filmmaker of cashing-in by copying or riding on coattails of others just because they see the flood of remakes/ripoffs/plaigarisms bouncing between Hollywood, Bollywood and Asia (aka The 2006 Oscar winner) and apply that in all cases: Another baseless equivocation! Quite simply, a film like this will hardly make ANY money off direct sales. Most documentaries make their money back due to library acquisitions and television broadcast rights. I really have to question the mind that thinks that a documentary like this is made motivated by greed. Films like the Corporation and Super Size Me are exceptions, and frankly the whole "documentaries are the new blockbuster" paradigm is also way past its sell-by date, and to buy into that is to accept what amounted to hype in the first place. For every Incovenient Truth there are thousands of conventional narrative films. We notice those docs because of their exceptional nature in the film marketplace. Again, McLibel is not exactly Spider-man 3. Let's please keep things in perspective. If anything, you give this film you seem to be angry at way too much credit. You also indirectly insult filmgoers by assuming we're all suckers and wouldn't be able to see past a rip-off and you attempt to privilege yourself as if you know better, by proxy. If anything, it's whatever amount of attention the Palme D'Or has brought to Ken Loach's work that might get some more people to see this. Finally, films of the same subject and type have been made in close proximity to each other; it's called a zeitgeist, and more than one person can tap into it at the same time. The Illusionist/The Prestige for example. Superficially: Costume dramas with magic. On any other, non-reflexive level: Totally different narratives.