It's jaunty and bright, but Pray never gets under the skin of things or ever truly questions the essence of advertising as an art or trade.

One of the main treats of Art & Copy is that it allows us to revisit those classic ads, all of which are just as exciting now as they were when they first ran.

An entertaining but also oddly naive documentary about American advertising.

There so much entertaining information in Art & Copy, a documentary about modern advertising, that it takes a while to realize we are being sold something

Like a good ad, Art & Copy bounds along and never bores. That's a big credit to Pray's savvy compilation and of editor Phillip Owens' crisp cuts.

The world may be going “Mad Men,” but Doug Pray’s documentary Art & Copy,”which is being released just five days after the season premiere of that acclaimed television series, presents a very different picture of the advertising industry.

The film is essentially a skillful advertising-industry infomercial that speaks its subject’s slick aesthetic language.

Yet however stirring these vintage campaigns and their graying creators may be for ad junkies and nostalgists, Pray fails at analysis: His film is simply a tribute.

A scattershot, repetitive documentary about the creative minds ­behind some of the most arresting ad campaigns of the past 40 years.

By the end of Pray’s skin-deep love letter, only one sweeping reaction seems appropriate: “A pox on all your houses.”