I'm not exactly a Rob Zombie fan, but the three films I've seen from him (Halloween remake, House of 1000 Corpses, and Devil's Rejects) still have something in them that makes them memorable and not totally unworthy. I had no idea what Lords of Salem would be about but I expected the usual "Rob Zombie overload".
Much to my surprise, the film starts off pretty effectively. Although the annoying "loud sound" cliché is used here whenever there's something spooky in the background (HINT filmmakers- stop putting a loud noise over a great scare moment in an atmosphere such as this. It just ruins it) there was enough great build-up of atmosphere and the story was evolving nicely, not to mention many of the visual imagery really got under my skin. However, as I probably should have expected, Zombie's just not that smart of a film-maker to create a film like this. There's a really great version of this story to be told somewhere, but Zombie, as usual, over-indulges and just keeps on assaulting our senses starting in the second half that by the time the third act starts, I was honestly bored out of my mind and just rolling my eyes at all of the "visuals". The film just starts off great and burns out the more it goes on, and by the end it ultimately just leaves a very bad taste in your mouth and the second half just basically erases everything the first half build so cautiously to create. It feels pointless and redundant.
I've never disliked Moon Zombie, but her acting range has always seem limited. Here though, she's pretty impressive and I actually think Zombie did her a disservice. He should have just given a basic summary of this storyline to more talented filmmakers to write and direct it. Because it's definitely ambitious and definitely something that could have been truly amazing, that's what makes this film his most disappointing. I never expected anything unformulaic out of his other films, but because this started off with such potential and by the end I had to force myself not to fall asleep, it's just disheartening. A Rob Zombie film that is self-indulgent and stupid? Expected. But a boring one? Now that's a new low.