DreamWorks has always favored frivolous humor over meaningful insight. They aren't Pixar. This isn't necessarily always a bad thing as they have had some solid hits in the recent years. Kung Fu Panda remains my favorite of the series from the studio. With The Boss Baby, their signature humor remains intact. I laughed quite often in the early stages of the film. Alec Baldwin is hilarious voicing the baby at the center, however, while I admire DreamWorks for getting ambitious with the concept of the film, it is almost so high-concept, that the core audience will be completely lost and the adults will shrug at how convoluted the many twists in the plot are. Still, The Boss Baby is frequently bouncy and frenetic and will entertain the kiddies, even if they don't get all the plot points. In the end, however, the need of the directors to pile on a thickly saccharine ending that keeps rolling on, makes the film end rather disingenuously.