Scribd Logo
Upload

Welcome to Scribd!

  • 967 views

    Foundations of Entrepreneurship

    Uploaded by

    Abrar Ahmed Qazi
    This document contains lecture slides from an entrepreneurship course taught by Rahim Bux Soomro at Shah Abdul Latif University in Khairpur, Pakistan. The slides cover topics such as the definition of an entrepreneur, characteristics of successful entrepreneurs, benefits and drawbacks of entrepreneurship, developing a marketing plan, and components of the marketing mix (product, price, place, and promotion). The slides provide definitions, examples, and brief discussions of these various entrepreneurship and marketing concepts. The overall document serves as teaching materials for a course introducing students to foundational entrepreneurship and marketing strategy ideas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Foundations of Entrepreneurship

    Uploaded by

    Abrar Ahmed Qazi
    967 views42 pages
    This document contains lecture slides from an entrepreneurship course taught by Rahim Bux Soomro at Shah Abdul Latif University in Khairpur, Pakistan. The slides cover topics such as the definition of an entrepreneur, characteristics of successful entrepreneurs, benefits and drawbacks of entrepreneurship, developing a marketing plan, and components of the marketing mix (product, price, place, and promotion). The slides provide definitions, examples, and brief discussions of these various entrepreneurship and marketing concepts. The overall document serves as teaching materials for a course introducing students to foundational entrepreneurship and marketing strategy ideas.

    Original Title

    Foundations of Entrepreneurship.ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains lecture slides from an entrepreneurship course taught by Rahim Bux Soomro at Shah Abdul Latif University in Khairpur, Pakistan. The slides cover topics such as the definition of an entrepreneur, characteristics of successful entrepreneurs, benefits and drawbacks of entrepreneurship, developing a marketing plan, and components of the marketing mix (product, price, place, and promotion). The slides provide definitions, examples, and brief discussions of these various entrepreneurship and marketing concepts. The overall document serves as teaching materials for a course introducing students to foundational entrepreneurship and marketing strategy ideas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    967 views42 pages

    Foundations of Entrepreneurship

    Uploaded by

    Abrar Ahmed Qazi
    This document contains lecture slides from an entrepreneurship course taught by Rahim Bux Soomro at Shah Abdul Latif University in Khairpur, Pakistan. The slides cover topics such as the definition of an entrepreneur, characteristics of successful entrepreneurs, benefits and drawbacks of entrepreneurship, developing a marketing plan, and components of the marketing mix (product, price, place, and promotion). The slides provide definitions, examples, and brief discussions of these various entrepreneurship and marketing concepts. The overall document serves as teaching materials for a course introducing students to foundational entrepreneurship and marketing strategy ideas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 42

    Shah Abdul Latif University, Khairpur.

    Entrepreneurship

    Chapter 01
    Course Instructor: Rahim Bux Soomro Lecturer Department of Business Administration Shah Abdul Latif University

    The World of the Entrepreneur


    1
    2 3
    Every year in the U.S., entrepreneurs launch 850,000 new businesses.

    Entrepreneurial spirit the most significant economic development in recent history.


    GEM (Global Entrepreneurship Monitor ) study: 11.3 percent of adult population in the U.S. is actively involved in trying to start a new business.

    R B S o o m ro , Le c ture r De partm e nt o f B us ine s s Ad m inis tratio n, S hah Ab d ul La tif Un ive rs ity, Kh airpur

    The World of the Entrepreneur

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    What Is an Entrepreneur?

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    What Is an Entrepreneur?
    One who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalize on them.
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    What Is an Entrepreneur?
    Entrepreneurship is the process of creating something new with value by devoting the necessary time and effort, assuming the accompanying financial, psychic, and social risks, and receiving the resulting rewards of monetary and personal satisfaction and independence
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    Characteristics of Entrepreneurs

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    Characteristics of Entrepreneurs
    One characteristic of entrepreneurs stands out:

    Anyone
    regardless of age, race, gender, color, national origin, or any other characteristic can become an entrepreneur (although not everyone should).

    Diversity!
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    Benefits of Entrepreneurship
    1

    Do what you enjoy and to have fun at it Create your own destiny Make a difference Reach your full potential Contribute to society and to be recognized for your efforts Reap impressive profits
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    Drawbacks of Entrepreneurship

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    10

    Marketing Research for New Venture

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    11

    Marketing Research for New Venture

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    12

    Understanding the Marketing Plan


    Your Go-to-Market Strategy

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    13

    Un d e rs tanding th e Ma rke ting Pla n


    Where have we been?

    Where we want to go (Short-term)?


    How do we get there? 1. Discuss the specific marketing strategy.

    2. When it will occur?


    3. Who will be the responsible for monitoring activities?

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    14

    Un d e rs tanding th e Ma rke ting Pla n


    Outline for Marketing Plan

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    15

    Un d e rs tanding th e Ma rke ting Pla n


    Defining Marketing Plan
    Written statement of marketing objective , strategies and activities to be followed in business plan. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. Central instrument for directing and coordinating the marketing effort
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    16

    Un d e rs tanding th e Ma rke ting Pla n

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    17

    Marketing Mix

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    18

    Preparing the Marketing Plan

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    19

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    20

    Steps in Preparing the Marketing Plan Business situation


    Describes past and present business achievements of new venture.

    Where have we been?

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    21

    Steps in Preparing the Marketing Plan Target Markets


    Specific group of potential customers toward which venture aims its market plan.

    Market Segmentation
    Process of dividing a market into definable and measureable groups for purpose of targeting marketing strategy.

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    22

    Steps in Preparing the Marketing Plan Henry Fords Model T

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    23

    Steps in Preparing the Marketing Plan Henry Fords Model T

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    24

    Steps in Preparing the Marketing Plan

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    25

    Steps in Preparing the Marketing Plan


    Strengths and Weaknesses

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    26

    Steps in Preparing the Marketing Plan


    Establishing Goals and Objectives

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    27

    Steps in Preparing the Marketing Plan


    Establishing Goals and Objectives
    Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete.

    Examples: Goals: knows about the human body. Objectives: LWBAT name all of the bones in the human body as stated in the medical textbook "The Human Body".
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    28

    Defining Marketing Strategy and Action Programs


    Defining Marketing Strategy and Action Programs
    Specific activities outlined to meet the ventures business plan goals and objectives.

    How do we get there?

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    29

    Functionality Quality

    1. Product: Does
    the organization creates what its intended customers want?

    Appearance Packaging

    Brand
    Service Support Warranty Website

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    30

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    31

    2. Price: How much are


    the intended customers willing to pay?

    List Price Discounts Markups Allowances

    Related Issues
    Costs Markups or Margins Competition
    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    32

    Locations Logistics Number of Intermediaries Market Coverage Web Marketing

    3. Place: Available
    at the right place, at the right time, in the right quantities.

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    33

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    34

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    35

    Advertising

    4. Promotion: (How)
    are the chosen target groups informed or educated about the organization and its products?

    Public Relations Message

    Direct sales
    Sales Media

    Budget

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    36

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    37

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    38

    Reasons of failure of Marketing Plan

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    39

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    40

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    41

    R B Soomro, Lecturer Department of Business Administration, Shah Abdul Latif University, Khairpur

    42

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy