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GWCCA Naming Rights

This document estimates the potential value of stadium naming rights for the new Georgia World Congress Center and Atlanta Falcons stadium over 20 years. It presents the estimated annual naming rights fees with a 3% annual escalation, totaling $147.8 million. It then calculates the present value of those fees discounted at 7%, totaling $73.3 million. A disclaimer notes that the present value calculations were added later and not part of the original report to the Georgia World Congress Center Authority.

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Allie M Gray
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112 views1 page

GWCCA Naming Rights

This document estimates the potential value of stadium naming rights for the new Georgia World Congress Center and Atlanta Falcons stadium over 20 years. It presents the estimated annual naming rights fees with a 3% annual escalation, totaling $147.8 million. It then calculates the present value of those fees discounted at 7%, totaling $73.3 million. A disclaimer notes that the present value calculations were added later and not part of the original report to the Georgia World Congress Center Authority.

Uploaded by

Allie M Gray
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Georgia World Congress Center and Atlanta Falcons New Stadium Project

Stadium Naming Rights Value Estimate Reported to GWCCA in April 2012


Discounted to Present Value
Year
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

Naming Rights with 3%


Escalation
5,500,000.00
5,665,000.00
5,834,950.00
6,009,998.50
6,190,298.46
6,376,007.41
6,567,287.63
6,764,306.26
6,967,235.45
7,176,252.51
7,391,540.09
7,613,286.29
7,841,684.88
8,076,935.42
8,319,243.49
8,568,820.79
8,825,885.42
9,090,661.98
9,363,381.84
9,644,283.29
147,787,059.69

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

Present Value (7% Discount )


5,140,186.92
4,948,030.40
4,763,057.30
4,584,999.08
4,413,597.25
4,248,602.96
4,089,776.68
3,936,887.83
3,789,714.45
3,648,042.88
3,511,667.45
3,380,390.16
3,254,020.44
3,132,374.81
3,015,276.69
2,902,556.06
2,794,049.30
2,689,598.85
2,589,053.10
2,492,266.07
73,324,148.67

Disclaimer
The Present Value
Numbers appearing in
the blue shaded area of
this spreadsheet were
added in attempt to
conservatively state the
impact of the Stadium
Naming Rights. Nothing
should construed as a
claim that these numbers
are part of any GWCCA
report and they are only
one possible derivation
of such reported
numbers.

Compare the data to GWCCA Report here:


April, 2012 Valuation Report submitted to GWCCA
The Shaded Area is an addition to the GWCCA-contracted valuation report and is in no way a claim
that the numbers therein were part of that report or the work of the GWCCA Consultant
From Page 75 -

We have Assumed Annual Naming Rights Advertising Revenues of $5.5 Million, Plus
3.0% Escalation for 20 Years (Total Value of $147.8 Million $7.4 Million/Year )

2/26/2013
7:22 PM

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