1

RDD ASSOCIATES
QUARTER CENTURY OF PERISHABLES
LEADERSHIP, DELIVERING CLIENT
SATISFACTION & SALES GROWTH
FOCUSED TEAM
85 perishables-focused professionals, exclusively
supporting Perishables merchandising

RESULTS-DRIVEN
$1.4B in retail sales facilitation for 2022
CLIENT-CENTRIC
Premier portfolio of branded & private label
clients

COMPREHENSIVE
“Full-Service” collaboration with clients

REPUTABLE
Independently long-established and financially
Representing Tier-1 Dairy, Fresh & stable
Frozen brands for over 20 years!
LOCAL
Over 40 Employees with Fully-resourced in-market
10+ years of tenure!
NATIONAL AGENCY DIMENSION WITH
LOCAL BROKERAGE RELEVANCE
RDD ASSOCIATES
Perishables Expertly Merchandised
 2

Sales agencies
CORE
COMPETENCIES
required to WIN
at NY Metro
Grocery in 2022
and beyond…

Winning at the point-of-sale req’s

FOCUS, CONTINUITY COVERAGE &
CO-OP/INDE PENETRATION!
RDD ASSOCIATES
Perishables Expertly Merchandised
 RDD #1 and #2 Ranked Brands by Product Category - Calender Year 2021 3
Based on IRI Synd $ Sales in Metro NY Mkt and Wakefern/ShopRite
e envy of
be th tments!
Metro NY Wakefern
IRI Major Cat RDD Sub-Cat RDD Brand
o
Brand Rank Brand Rank
t
IRI Dept
RFR A/O Milk Kefir Lifeway 1 1 s
nue e appoin
Cottage Cheese Friendship 1 1
onti c
olio c ull-Servi
RFR Cottage Cheese
Org Half & Half Organic Valley 1 1
tf
RFR Cream/Creamers

o r
dp l “F
RFR Cream/Creamers Oat Creamers Planet Oat 1 1

bran y, and al
RFR Dairy Dips Dairy Dips Axelrod 2
Dairy Dips Heluva Good 1 1
Ou r r
dust
RFR Dairy Dips
Buttermilk Five Acre Farms 2 1
i n
RFR Dairy Milk
RFR
RFR
Dairy Milk
Dairy Milk
Buttermilk
Flavored Milk
Friendship
HP Hood
1
1
2
1 th e
RFR Dairy Milk Milkshakes HP Hood 1 1
RFR Dairy Milk Lactose-Reduced Milk Lactaid 1 1
RFR Dairy Milk Organic Milk Organic Valley 2 2

NY Metro’s
RFR Frankfurters Hot Dogs Sabrett 2 2
RFR Fresh Eggs Eggs Egglands Best 1 1
RFR Fresh Eggs Eggs Land O Lakes 2
RFR Fresh Eggs Organic Eggs Organic Valley 2 2
RFR Natural Cheese Refr Grated Chs BelGioioso 1 1

Perishable
RFR Natural Cheese Natural Slices BelGioioso 2 2
RFR Natural Cheese Fresh Mozzarella BelGioioso 1 1
RFR Natural Cheese Italian Cheese Chunks BelGioioso 1 1
RFR Natural Cheese Dairy Bars Cabot 2 2
Fresh Mozzarella Galbani 2 2

Sales
RFR Natural Cheese
RFR Natural Cheese Dairy Mozzarella Galbani 2 1
RFR Natural Cheese Ricotta Galbani 2 1
RFR Natural Cheese Dairy Mozzarella Polly-O 1 2
RFR Natural Cheese Ricotta Polly-O 1 2

Agency
RFR Natural Cheese String Cheese Polly-O 1 1
RFR Natural Cheese Feta President 2 2
RFR Natural Cheese Deli Brie President 1 1
RFR Natural Cheese String Cheese Schreiber 2 2

Leader
RFR Plant-based Milk Almond Milk Almond Breeze 1 1
RFR Plant-based Milk Oat Milk Planet Oat 1 1
RFR Processed Cheese Deli Cheese Spreads President 1 1
RFR Refr Baked Goods Refr English Muffins Bays 1 1
RFR Refr Baked Goods Refr Bagels Lenders 1 1
RFR Refr Cheese Cakes Refr Cheese Cakes Juniors 1 1
RFR Refr Juices Orange Juice Floridas Natural 2 2
RFR Refr Juices Dairy Smoothies Stonyfield 2 2
RFR Refr Meat Burgers LaFrieda 2 1
RFR Yogurt Skyr/Icelantic style Siggis 1 1
RFR Yogurt Org Yogurt Drinks Stonyfield 1 1
RFR Yogurt Organic Yogurt Stonyfield 1 1

Over 50 Top
Non-Scan* Deli Meat Deli Boiled Ham Glen Rock 2 1
Non-Scan* Deli Prepared Rotisserie Chickens Tyson 1 1
Non-Scan* Olives Olives Delallo 1 1
Non-Scan* Produce Potted Herbs Produce Potted Herbs Edible Garden 1 1
GROC
GROC
Baking Yeast
Milk
Refr Baking Yeast
Milk
Almond Milk
Red Star
Parmalat
Almond Breeze
1
1
1
1
1
1
Dairy, Fresh & Frozen
brands in 2021,
GROC Plant-based Milk
FROZ Froz Breakfast Bagels Lender's 1 1
FROZ Froz Novelties Italian Ice Lindy's 1
FROZ Froz Pasta Froz Ravioli Celentano 2
FROZ
FROZ
Froz Pasta
Froz Pasta
Froz Pasta
Froz Ravioli
Italian Village
Italian Village
2 2
1
and all Full-Service
Froz Soup Tabatchnik 1 1
Representation!
FROZ Froz Sides/Other
FROZ Froz Veg Froz Veg Pictsweet 2
FROZ Ice Cream Package Ice Cream Friendly's 2 1
Est Number of #1 or #2 Ranked Brands 57 55